Tim Sykes is of Packaging Europe, one of the leading intelligence resources for European packaging professionals. Tim Sykes, brand director at Packaging Europe, explores the barriers that may be holding back the digital tide.
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Tim Sykes – What’s holding back digitally printed packaging

When all the market research of recent years is projecting market growth of between 10 and 15 per cent CAGR over the coming years, with corresponding advances in market share, it may sound unnecessarily provocative to suggest that digital print in packaging has failed to fulfil expectations.

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