Ricoh blog on Why your brand is your most precious asset
How healthy is your brand? Is it flourishing or languishing? These may not be questions that print business executives ask themselves often. But they should be.
How healthy is your brand? Is it flourishing or languishing? These may not be questions that print business executives ask themselves often. But they should be.
The Essential Image, based in Kitchener, ON, is one of North America’s largest marketing services providers with roots in the photo imaging business.
Kellogg’s, one of the world’s most recognised food manufacturing companies, has partnered with the HP Brands Innovation Platform and the team at print service provider, Precision Proco Group’s Sheffield site, to design and digitally print special packs of Corn Flakes to mark 100 years since Kellogg’s first brought its iconic cereal to the UK.
Sustainability has been a major buzzword in the print industry for a number of years now as print service providers (PSPs) adapt the way they operate in order to reduce their impact on the environment and satisfy the rising customer demand for greener print.