Interactivity in print: what is all the fuss about?.
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Interactivity in print: what is all the fuss about?

An increasing number of brands are including some form of interactivity in their marketing as a way of connecting with consumers. This is certainly true for print media, with interactivity fast becoming a common feature on packaging, posters and even business cards. But is it really worth it and how much value does it actually bring? LFR investigates…

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