Clarity Software has launched a new online product designed to make it easier for small and mediium-sized businesses – including sign and display companies – to manage and deliver successful online marketing campaigns.
Clarity Marketing, a trading division of Clarity Software, is a software system based purely ‘in the cloud’ at www.clarity-marketing.com and is available to anyone; regardless of whether they have a Clarity MIS system installed.
With prices starting from just £10 per month, Clarity Marketers can use the simple designer to publish branded and personalised bulk email messages to users. The system tracks the open, click-through and forward rates, and creates graphical charts and graphs to present detailed reports in an easy, quick-glance view.
Many businesses find it hard to segregate and organise their contacts and end up with a messy database which is hard to manage. This was a key factor in the system’s development, with product developer David Moxon creating a drag and drop interface to add unique tags to contacts and enable users to build highly targeted lists to optimise success.
Clarity Marketing aims remove the technical obstacles of internet marketing, making it easy to increase revenues and improve customer service. Clarity Marketing’s product director Emerson Welch explains, “E-marketing is one of the most cost-effective strategies currently available to businesses, and we wanted to give SMEs the best chance of reaping the benefits of it, irrespective of their knowledge and proficiency.”
“Our online system helps you organise your contact data, find your ideal target audience and tailor messages to trigger the best possible campaign responses. It can be used for sales generation or to improve customer service with proactive and reactive messages, and even allows you to manage offline campaigns alongside online ones.”
Emerson continues, “We’ve made it as simple as possible with an educational marketing workflow, whilst retaining powerful flexibility for impressive brand creative design under a supportive campaign infrastructure.”
“This is such an exciting product and we have a huge road map of features to come, including social media integration, website integration, geo-location and powerful fully-automated response mechanisms.”
Customers beta-trialling the system have already chosen to invest, and the official launch at the recent Clarity Software User Group Meeting generated an overwhelming response, with many attendees activating their free 30-day trial the same day. Clarity Marketing says it will change the way SMEs carry out their online sales generation and service communications.
For more information, please visit www.clarity-marketing.com
