When I do a training session on Drytac products with end users and installers, I usually start by asking if anyone has ever had an issue with an installation.
Usually, a few people sheepishly put up their hand. I then ask the follow up question: "Has anybody ever had an issue with removal of a graphic?" and just about everybody puts up their hand.
When installing graphics, the first thoughts often relate to how easily an image will go up and how well it will anchor to the surface it is mounted to. Often forgotten is what will happen at the end of the life of a graphic. Does it need to stay up for days, weeks, months or even years?
Knowing what will happen at the time of removal is critical to customer satisfaction. Complications in the clean removal of graphics can cause many issues and a costly clean-up. In the worst case, it can damage the surface to which the graphic is applied, leaving your customer extremely disappointed and potentially creating liability.
Luckily, businesses such as Drytac look at the entire lifespan, refresh cycle and/or removal requirements of the printed product. Our adhesive scientists test and consider these factors to give you what could be seen as the holy grail in adhesive graphics: predictable installation and predictable removal. Our manufacturing facilities run tests that ensure you have a proper understanding of how the adhesive bond of your graphic will go up, how long it will last and how it will come off.
The most common options available are permanent or removable adhesive substrates. Permanent is just that; the adhesive is designed to stay up long term and there are no expectations about how easy it will come off. Removable adhesive is less aggressive; depending on the surface you have mounted the graphic to, it should come cleanly off - although it may require some heat and elbow grease. It is important to remember that with time - usually six months to a year - a removable adhesive will become more permanent due to changes in the chemistry of the adhesive.
There's now another option available. Repositionable (or peelable) adhesives can be used multiple times and are designed to be easy to apply as they can be put down and picked up to ensure proper placement. They can be used multiple times and are residue-free upon removal.
Whatever the challenge, Drytac has adhesives that will exceed all your requirements. Whether using a professional installer or an inexperienced end user, the right adhesive will guarantee predictable installation and predictable removal.
When you pay attention to the entire life cycle of a graphic you will help to eliminate customer disappointment - and hopefully gain more repeat business.
As per the well-known phrase: "what goes up must come down!"
Authored by Peter Bourgeois, Territory Sales Manager for Western Canada and North West USA, at Drytac.
