Short-term events such as trade shows, pop-up shops, corporate gatherings, or even weddings all have one thing in common: they move fast and are over before you know it.
That’s why print providers need to ensure the graphics they produce for these events make a big impact in the short time they’re on display. With tight deadlines and fast turnarounds, printers need materials that install easily and remove cleanly—without any hassle.
Before we dive into the materials best suited for these applications, let’s look at the types of graphics typically used—and where new opportunities may exist.
Where short-term graphics shine
Some of the biggest markets for temporary graphics include trade shows and corporate events, where exhibitors are eager to capture attention quickly. Popular applications here include custom wall wraps, floor graphics, and window decals—all designed to make booths and branded spaces stand out.
For weddings, printers may be asked to create personalized signage and decals that add a unique touch to someone’s special day. Dance floor and bar wraps are especially popular for elevating the overall look of the venue and providing memorable photo opportunities.
Pop-up shops benefit from bold graphics that attract foot traffic and establish a strong, temporary brand identity. Short-term graphics also work well for limited-time sales and seasonal promotions in permanent retail locations.
At sporting events, temporary graphics play a vital role in branding, sponsor visibility, and wayfinding. Similarly, at concerts and festivals, graphics help guide attendees while also being used for striking stage backdrops and promotional displays.
While the main job of graphics is to set the tone and enhance the attendee experience, they also offer revenue opportunities. Strategic placements on floors, walls, step-and-repeats, and even tabletops offer premium visibility for sponsors—turning every surface into valuable advertising space.
Of course, graphics need to look great and stay in place for the duration of the event. But when it’s time to pack up, removal should be quick and easy. The right removable graphics save time by peeling away cleanly, leaving no residue and causing no damage.
Easy installation, predictable removal
Looking for the right materials? Drytac has you covered with a range of high-quality products that are easy to apply and remove—perfect for temporary installations.
First up, our SpotOn family of solutions offers quick and easy installation across a variety of projects and applications. One example here is SpotOn White, a monomeric PVC film ideal for short-term display graphics in settings such as trade shows and retail stores.
Meanwhile, SpotOn Floor 200, another monomeric PVC film, is a non-slip solution, opening up its use in applications such as dance floors and in environments with heavy footfall, such as shopping centres. There is also SpotOn Syntac, a PVC-free polypropylene window or wall graphic media that has not only been developed for an easy and tool-free installation, but can also be cleanly and quickly removed within 12 months of application.
Drytac also offers the range of ReTac films, which we see as the ultimate trade show solution with clean removability. Examples here include ReTac Smooth 150 polymeric PVC film, which enables users to install, remove and reposition graphics without leaving residue on the surface. Another option is the ReTac Textures range: sand, linen, and canvas embossed wallcovering films with an ultra-removable adhesive backing, meaning they can be easily removed and repositioned time and time again
Finally, Drytac stocks several specialty solutions within its Polar range, with these ideal for use across plastic surfaces. For example, Polar Grip Air, a white polymeric self-adhesive vinyl with air release technology, sticks to tricky, low-energy plastics like PVC panels, making it a flexible solution for the user.
Also within this collection is Polar Frost Air, a clever, translucent embossed polymeric film with a subtle finish that simulates the elegant look of etched glass and can be used for decorative or privacy graphics.
Finally, Polar Street FX is a PVC-free, outdoor aluminium floor and wall material specifically developed for rough ground or wall surfaces such as brick, concrete and asphalt, making it suitable for temporary applications such as short-term event graphics.
From one-night galas to multi-day expos, high-quality temporary graphics deliver lasting impressions. They help shape event experiences, guide guests, boost branding, and open up new revenue streams – all with fast application and clean removal.
Ready to elevate your short-term event graphics? Explore Drytac’s innovative solutions and help your customers create unforgettable events.
Authored by Chris Crawford, Territory Sales Manager for Southwest US, Drytac
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