We all love big billboards. Along with huge building wraps, they epitomise wide format printing more than any other application. Premium OOH (Out of Home) large format specialist blowUp Media has been doing some great installs of late and we're delighted they're keeping LFR in the loop.
The latest landmark installation for blowUP Media is a major new Giant Poster site at King’s Cross mainline terminus in London, with the new Renault Twingo as the site’s launch advertiser.
The 72 sqm King’s Cross site is directly in line with the immense footfall from the station terminus and, as it will reach 2.8 million people during campaign periods, is ideal for advertisers seeking to make their brand stand out to a large number of people in a short period of time.
As the only Giant Poster positioned directly opposite Kings Cross Rail and Underground stations and St Pancras Station, this site is perfectly positioned to target a retail, business and leisure audience active day and night.
King’s Cross attracts a young audience and is in close proximity to venues such as Central Saint Martins art school and alternative music venue Scala, as well as a number of popular bars and restaurants including the famous Big Chill House and Caravan restaurant.
As it also directly overlooks Euston Road the site is also visible to a large and slow moving audience of motorised travellers through London.
The Twingo campaign uses three blowUP sites in total, with further posters on 333 Old St, part of blowUP’s East London domination package, and at Manchester Piccadilly Tavern.
Giant Posters are an excellent medium for demonstrating the look of the car and its key qualities as a city car ideal for everyday use. At 138 sqm 333 Old St will reach 854,000 consumers while the 192 sqm Manchester Piccadilly Tavern will reach almost one million.
The media planning and buying agency for the campaign is MGOMD and the out of home specialist Talon.
blowUP media CEO Katrin Robertson says: “It’s great to be able to launch our fantastic new King’s Cross banner alongside the new Renault Twingo. The multiple banner campaign in London and Manchester shows once more the ability of Giant Posters to support launches in the automotive sector.”
