22 Dec 2024

Create a Wall is winning at interior decor printing with HP technology

Wallart HP

Create a Wall is a digital décor printing and design company servicing the Melbourne, Australia area. The company started 12 years ago, as an owner-operator business in the window film industry.

Printing was just a small part of the business at that time, but owners, Jarrod Malcolm and Leah Corn, saw growth and opportunity in large format printing and decided to purchase an HP Latex 360. From there, they took a chance and expanded into the hottest new design market—custom-designed, digitally printed wall-coverings, wall papers, posters and more. Utilising the HP Wallart Suite software, Create A Wall was born and within a year became a profitable DIY, custom décor business.

“We love bringing our customer’s personal visions to life,” say owners Jarrod Malcom and Leah Corn. “These décor projects reflect our customer’s treasured memories and dreams and each order is filled with emotional meaning and excitement.”

Create A Wall works with interior designers, agencies, architects, businesses and DIY enthusiasts to create stunning, stylish, personal and eco-friendly interior spaces. Create A Wall is an HP eco-solutions trained printing company, meaning HP media including HP PVC-free Wall Paper, HP PVC-free Durable Smooth Wall Paper and HP PVC-free Durable Suede Wall Paper, when printed with HP Latex Inks, enable healthier and more sustainable printing and have multiple environmental certifications.*

Due to increased demand, and the success they found with HP Wallcoverings, Create A Wall decided to broaden their horizons and now include products for the bespoke interior design market which is proving to be a popular choice for professional installation with interior designers, architects, builders and wallpaper installers. Their new Designer Collection of digitally printed professional products consist of a variety of exclusive styles and textures best suited to a high-end market.

Create a Wall is amazed by their over-night success in the digital décor market and is looking forward to continued business growth. Recently, they won a contract with Nationwide Aged Care Facility to enhance their resident’s surroundings. In addition, they have worked on some of Australia’s most prestigious art exhibits, design trade shows, and SEN Radio.

To find out more about HP Latex printing, click here.