Jack Daniel's latest OOH campaign is specifically targeting key drinking areas for its core consumer audience.
The campaign booked by Kinetic for Jack Daniel’s Tennessee Honey will appear on blowUP media’s 102sqm Giant Poster on Brick Lane which forms part of the company’s East London Domination collective.
The site’s location in trendy Shoreditch is surrounded by a host of popular East-End bars, music and indie venues which regularly attract highly sociable, late developing-to-29 year old adults.
In a bid to drive awareness in proximity to consumption, the positioning of the ad on the biggest and most visible OOH platform in the area is a guaranteed way to ensure the poster will not go unmissed.
blowUP media sales director Aimee McKay says: “OOH has a pivotal role to play for drinks sector advertising and we’re currently seeing more brands than ever choosing our Giant Poster sites as part of their plans. Our popular locations in East London are ideally positioned to target an abundance of bars and also a high proportion of socially connected tech savvy professionals.”
