The English Rugby Football Union, which is hosting next year’s Rugby World Cup, has booked two blowUP media digital large format screens in Cardiff and Birmingham, plus a blowUP Giant Poster site in Leeds to promote the opening of ticket sales to the third largest event in world sport.
The campaign will run on sites strategically selected close to key rugby grounds where World Cup games will take place. The Super Motion digital screens in Cardiff and Birmingham will offer high quality full motion digital content to grab the rugby audience’s attention while the stunning 120 sqm Leeds City Square site directly opposite the train station is perfectly positioned to capture the vehicular and pedestrian rugby audience in Leeds.
With the home teams believed to have a good chance of reaching the final stages of the World Cup, which starts in September 2015, the campaign should stimulate interest among rugby fans in these key areas in an impactful and memorable way. blowUP media has a tradition of being used for major sporting events including the Olympics and the football World Cup, since Giant Posters offer the perfect platform for announcements and amplifying marketing messages.
Media agency Zenith, together with OOH specialist Posterscope, has booked the campaign. Matt O’Hara, Account Planner at Zenith comments: “Banners provide the ideal medium for speaking to hard-to-reach audiences in Leeds, Birmingham and Cardiff, in a way that is both impactful and truly resonates.”
blowUP media CEO Katrin Robertson comments: “With the World Cup still a year away, the scale and impact provided by our sites is ideal for visually grabbing rugby fans and reminding them that they’d better book their tickets early before they sell out.”
[Image shows blowUP media digital large format screen in Cardiff]
