Andrea Pizzola has been appointed to the role of Sales and Marketing Director at Pixartprinting.
With a passion for the Arts and a Degree in Philosophy, Andrea Pizzola's career in the printing world started in Arvato Print in Italy. In 2008, Andrea was awarded a Master's Degree by MIP-Business School, Politecnico di Milano; he then joined YOOX where he was in charge of marketing and product development for the Italian market before being posted to Hong Kong as Commercial planning manager for the Asia-Pacific area.
Andrea's printing expertise combined with his knowledge of e-commerce for the fashion world are perfectly in line with his new position in Pixartprinting. He explains, “Pixartprinting is more than just printing, it is pure technology and logistics. Here I have re-discovered the passion for innovation that enabled Yoox to become a world leader. The transition to the 2.0 version for on-line purchases has been extremely interesting: what Pixartprinting now offers its users, who are mainly business users, isn’t just a finished product but a range of options to personalise that product.”
Pixartprinting boasts 95,000 active clients throughout Europe and, based on its constant growth trends, it is expected to achieve a portfolio of 125,000 users by year end. These numbers are the result of commercial growth strategies implemented in new markets outside the national borders. Pixartprinting has just launched its new on-line shops in Rumanian, Dutch, Swedish and Russian.
“We believe that localisation is crucial to enter into foreign markets. This means not just dedicated e-commerce facilities, but also employing customer care staff who are native speakers. We are also conducting an in-depth customer segmentation research to identify our customers' behaviours and buying habits. Our declared mission is to make our customers' life easy. Bearing this in mind, we want our communication campaigns to target specific requirements, allowing us to satisfy their needs,” continues Pizzola.
