Colorific has taken the next step in its global expansion with the opening of a dedicated office in Milan, Italy. The operation has been established to better service the ever-increasing demand for its products in the Italian marketplace and to drive and support sales in the country.
Colorific’s high quality alternative inks are fully tested and proven in the field and have a track record of reliable and trouble-free performance. The company is able to offer an alternative ink solution for every type of wide format printer and for every application. Colorific inks are more cost-effective than OEM inks and there is no differentiation in the quality of output.
The company has been selling its range of high quality alternative inks both direct and via resellers to the Italian marketplace for the last four years. Colorific made the decision to open the Milan office to ensure that it could supply and support its customers in a more localised manner.
Colorific’s Italian operations will be headed by Giuliano Marchesin who has been appointed as Business Development Manager, Italy. Giuliano has over 20 years of experience working in the wide format printing industry within a number of leading companies including Neolt and ATP Media.
Colm Garvey, Colorific’s International Business Director, comments, “Giuliano’s knowledge of the wide format market in Italy is second to none. His experience and contacts – combined with our great products – should ensure that the Italian business really takes off.”
Colorific combines with Tech8, the technical support and spares provider for the wide format printing industry, to ensure that the switchover process – from OEM to alternative inks – is made as simple and seamless as possible. In most instances, the transition is a ‘plug and play’ process with no need for flushing.
All Colorific inks are backed up by the Colorific Ink Stream Warranty. In the extremely unlikely event that the inks cause any damage to a printer’s ink stream, Colorific will repair or pay for the repair of the said machine. This ‘alternative inks made easy’ model is proving to be highly successful and takes the alleged risk factor out of making the switch to alternative inks.
Giuliano Marchesin comments, “There are numerous small and medium-sized businesses in Italy that should be benefiting from the cost savings to be made by switching to alternative inks. Typically, savings of 30% can be made simply by switching from OEM to alternative inks – and these savings are particularly welcome in the current tough trading conditions that the industry is facing.”
He concludes, “I’m really looking forward to joining this dynamic, future-oriented company.”
Colorific will be demonstrating its products and talking to potential distributors and customers at all the upcoming Viscom events:
- Viscom-Sign in Madrid, 6th-8th October. Hall 8, stand E041
- Viscom Europe in Dusseldorf, 13th-15th October. Hall 8B, stand E83
- Viscom Italia in Milan, 3rd-5th November. Hall 1, stand G02
If you would like to make an appointment in advance of these events, please email: giuliano.marchesin@igsuk.net, italia@colorifink.com or colm.garvey@igsuk.net
[above photo shows Colm Garvey (L) with Giuliano Marchesin (R)]
