Selectech, a specialist supplier of ink, media and accessories to the UK professional wide format sign and display print market, has today announced plans to leverage the power of Twitter to better serve its customers. With immediate effect, SelecTech will be tweeting daily special offers on its range of products.
In recent months, Selectech has been actively promoting its ‘Offer of the Week’ via email campaigns and this has proved very successful. The use of Twitter will build on this success and will enable the company to provide customers with instant price updates and special offers. Although Twitter is not always used for commercial activity, Selectech is looking to use the social media giant’s platform as a method of quickly and efficiently informing its customers of the very latest deals.
According to Stuart Lee, Business Development Manager, at Selectech, “Each morning, we’ll check inventory in the warehouse and see which products we have excess stock of. We’ll then tweet a promotional price to our existing and potential customers.”
He adds, “Twitter will enable us to provide customers with access to the very best pricing whilst helping us to proactively manage our stock levels.”
Selectech has been revamping its web presence recently. The new Selectech website – www.selectech.co.uk – is fully compatible and easily accessible on both iPhone and Android phones. All daily special offer tweets will be posted on the website enabling access to live pricing for non-Twitter users.
