The Brightbox system makes use of Insite Graphics’ high-resolution dye sublimation print capabilities, combined with a free standing back-lit frame, to create fully illuminated exhibition stand walls. The structure and system are hired for the duration of the show, only the fabric is purchased by the exhibitor, allowing them to have a stand that sits between a standard shell scheme package and a free build stand, but is much more economical.
Insite Graphics’ managing director, James Winzar explained, “We often see exhibition stands that are located on the periphery of a show in areas of low light. These exhibitors are competing with free build stands that grab the attention of the visitors and we want to level the playing field a little between shell scheme stands and free build. Brightbox brings shell scheme stands to life and allows them to compete visually with free build stands, as well as reinvigorating those less well loved, and less well illuminated, areas of the show.”
Brightbox is a rental service, the exhibitor rents all aspects of the stand structure and purchases just the printed Fabtex, this can then be reused if required for future shows. By renting the frame it removes any need for transport or storage as it is installed as a turnkey stand by Insite Graphics, and removed by them at the end of the show.
“It really is a turnkey service that provides exhibitors with an opportunity to make themselves highly visible. Not only that, Brightbox has been carefully designed to be compatible with all of the variations of shell scheme currently available,” concluded Winzar.
