Papergraphics has been appointed as a partner for Canon UK. The partnership will see Papergraphics offer Canon’s aqueous large format printers to the UK market, further extending its reach into the hardware and software sectors. The news follows the recent appointment of the Paperlinx UK digital solutions team that joined Papergraphics in April. Paperlinx UK were formerly a reseller for Canon.
Nathan Atkins, Managing Director of Papergraphics, said: “We’re delighted to announce our appointment as a Canon partner for its range of wide format printers. It’s a great opportunity for both brands to extend their reach into new markets. For Canon, it presents a new opportunity to reach a previously untapped demographic in the print sector while for the team at Papergraphics, it is an exciting new step as we develop our own offering to become a full service provider to the print industry.
From substrates to hardware and software, our strategic focus moving forward is to develop our role as a Value Added Reseller (VAR) and expand opportunities to ensure we can offer a complete package to our customer base.”
According to data from the IDC Worldwide Quarterly Large Format Print Tracker released in February 2015, Canon maintained its number two position in the wide format market, with an estimated 20 percent market share based on worldwide shipments. The top five wide format printer manufacturers are reported to make up 80 per cent of global wide format shipments, but only two-thirds of revenue with manufacturers like Canon dominating the aqueous segment.
Paul Whitelock, UK Channel Manager at Velmex Distribution and Canon’s largest distribution partner, said: “Velmex Distribution have enjoyed a long standing and successful relationship with the PaperlinX Digital Hardware sales team. We are very much looking forward to working with Papergraphics to explore opportunities for our award winning water based inkjet products within their diverse customer base.”
Speaking about the appointment, James Argent, one of six members of the Paperlinx UK digital solutions team to join Papergraphics, added: “We’re looking forward to once again working with the Canon team. Having previously worked with the brand in our former Paperlinx roles, we have an established rapport and history with the team. We recognise it’s a fantastic opportunity for Canon to work with experienced professionals it is familiar with, while beginning a new relationship with an established player in the print media world.”
For more information on Papergraphics, please visit www.paper-graphics.com.
