Soyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings and – through its sister company Soyang Hardware – a supplier of cutting edge wide- and superwide-format print production hardware solutions, is delighted to announce that Mark Mashiter has assumed the role of Group Chief Executive Officer (CEO). In addition to this announcement, Soyang has revealed a new-look Board of Directors.
As Group CEO, Mark will continue to oversee the running of Soyang. He has served as Managing Director of the company since June 2005, establishing Soyang as one of the leading materials suppliers in the market. The acquisition of hardware vendor Josero in 2022 further cemented Soyang’s position. The company is now renowned as a key player in the supply and support of both media and hardware solutions.
Mark will have support from a diversified Board of Directors, which comprises highly knowledgeable and experienced industry professionals, many of whom have been part of the Soyang family for many years.
Board members include Sales Director Oliver Mashiter, Operations Director Simon Mashiter, Finance Director Daniel Dimambro, Procurement Director Shane Furness, Company Secretary Catherine Mashiter, and Lauren Gawthorpe from the Accounts department. Reporting directly to Mark, board members will work together on day-to-day activities and help grow the business to continue providing a first-class service to customers.
“Soyang has always very much been a family business, with family values and business integrity at the forefront of everything we do,” comments Mark Mashiter. “I have appointed a board which includes both family and long-term trusted employees, all of whom have served their time and worked their way up through the business on merit.”
Soyang has seen rapid development in recent years, with the group transforming into a business that is now positioned to provide leading solutions across both materials and hardware. The company has expanded through both organic growth and the acquisition of Josero and recently opened a new warehouse in Ireland to serve the burgeoning Irish marketplace.
“The formation of our new board is the next, logical step for us. The time is right to let this group of talented individuals take on more leadership within the business and use their knowledge of the industry to further improve the service we offer to customers.
“As CEO, I will continue to have oversight of the business, but by handing more power to our expert board members they will be able to focus on working more closely with our customers and supplying them with the solutions they need to succeed in the modern market.

Mark Mashiter has assumed the role of Group Chief Executive Officer (CEO) of Soyang Europe
“This is an incredibly exciting development – both for the Soyang business and our many, valued customers.”
A new Board of Directors has been appointed (top photo shows – from left to right – Oliver Mashiter, Daniel Dimambro, Lauren Gawthorpe, Catherine Mashiter, Shane Furness and Simon Mashiter)
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