East Sussex-based Millbrook Design & Print Ltd was originally established in 1999 by Dave Roderick as a design agency. In 2007 it was transformed into a design and print business and now produces high quality, digitally-printed small and wide format output for a variety of purposes. The company employs three people and recently came Highly Commended in the Customer Service category of a local business award competition*.
In order to cater for the wide format market, Millbrook Design & Print bought a Mimaki CJV30 130 printer from Robert Horne Group in 2009 which was supplied with the standard manufacturer’s warranty. All of Millbrook’s wide format output is created on the Mimaki including banners, vehicle wraps and posters to name a few. The company also has a Xerox digital printer in-house on which it produces small-format print. Millbrook’s key customers include local venues and businesses and also other printing businesses that outsource their wide format work to the company.
When the warranty expired on the Mimaki, Millbrook looked to renew but found that the quoted price for the standard manufacturer’s warranty was too costly. Company director, Dave Roderick, explains, “In March - just prior to the expiry of the manufacturer’s warranty - we visited the Sign & Digital 2011 show in Birmingham to evaluate our options. Whilst there, we visited the neighbouring Tech8 and Colorific ink stands and spoke to Shaun Holdom who explained the partnership between the two companies.”
Tech8 and Colorific announced their close working relationship at Sign & Digital 2011. The two companies work together to remove the perceived risk factor in switching to alternative inks. This ‘alternative inks made easy’ strategy is proving highly successful as it enables wide format printer owners to make significant savings in ink costs by switching to Colorific’s high quality, alternative inks, whilst having the added reassurance of Tech8’s backing and support.
Like many other print business owners, Dave Roderick had heard all the supposed horror stories about alternative inks and was planning to stick with OEM inks. However, when realising that Tech8 would honour and guarantee the Colorific inks and provide any necessary support during and after the transition, he felt it was a potential win-win situation.
Shaun Holdom, Business Manager for Colorific, states, “Previously, there had been concerns about the viability of alternative inks – mainly due to scaremongering by OEMs. Our sales are growing rapidly because customers like the security of being fully backed up by Tech8 in the unlikely circumstance that any issues might occur.”
Millbrook Design & Print purchases its Colorific inks and the warranty from Tech8 through John Sears at Universal Print Supplies. On the switchover process, Dave Roderick explains, “It was a very straightforward swap as there was no flushing required. Since that time, the printer has been working all day - every single working day - and we have had no issues whatsoever.”
He adds, “You wouldn’t know the difference in terms of the quality of output we are creating using the Colorific alternative inks. We are also making cost savings of £30 per cartridge in ink terms alone. In addition, we are covered by a more cost-effective, better value warranty package from Tech8.”
*The 1066 Business Awards organised by the Hastings Observer and sponsored by HSBC. For more information, please visit: www.1066businessawards.net
[picture shows Dave Roderick of Millbrook Design & Print and company logo]