“Our ‘department store’-style presentation proved a real magnet,” said Jon Courtiour, Innova Art Business Director; Decor, Display and Retail Solutions. “People could easily see which were the priority products they wanted to take a closer look at – and then found themselves being enticed into something new by the demonstrations going on all around the stand.”
Innova Art Stand, FESPA Digital 2016
Innova Art’s biggest draw was its award-winning JetMaster Image Display Systems range, which now includes direct print photo wraps and panels that can be printed in volume and assembled – without tools – in minutes.
“We had JetMaster distributor Sign-Tronic on the stand with their Canon Océ Arizona Flatbed printer, demonstrating how easy it is to print 3D art and décor products with JetMaster,” said Courtiour. “Visitors were amazed to see 12×12” JetMaster Direct Print Photo Wraps being printed eight at a time – and ready to hang after just minutes of assembly.”
The GOframe canvas stretching system, which transforms wrapped canvases made the traditional way into an astonishingly easy task, were also the centre of attention. The pre-cut stretcher bars in combination with the patented GOframe clamps produce drum-tight stretched canvases without any need for hammers or nails.
Throughout the fair, samples of Innova Art’s YouTac Textile were rolling off the Epson SureColor SC S-40600 provided by ARCA printers and supplies. Driven by Shiraz software, the results were outstanding. Shiraz also operated an Epson SureLab D700 which was used to print artwork for JetMaster Photo Panels and – at the other end of the spectrum – the pages of the Pinchbook range of custom-range presentation and portfolio books.
Helping to bring visitors on to the stand was the artwork of the American photographer Jim McHugh, with his highly acclaimed portraits of LA based artists, and the sophisticated and stylish city paintings of the British artist Alan Smith Page.
“We had a good show because we showed visitors them innovative décor and display ideas to extend their core business,” added Courtiour. “We saw visitors from all sales territories – the majority from Europe but some from the USA and Australia too – and look forward to renewing their acquaintance next time.”
