Roland DG, the world’s leading provider of digital printing solutions, hosted the highly anticipated DG DIMENSE Unleashed: Art Meets Decor event on November 28, 2024, at its state-of-the-art Creative Centre and dedicated DG DIMENSE EMEA hub, in Serris, Paris.
Designed to inspire and engage the interior decor community, this exclusive gathering brought together 11 influential business leaders, interior designers, and creators from across Europe to explore the groundbreaking potential of DG DIMENSE technology.
The event provided attendees with a unique opportunity to experience the Dimensor S printer firsthand. The Dimensor S, a world-first innovation, seamlessly combines printing and embossing in a single pass, creating stunning 3D textures that redefine possibilities in wallpaper, canvases, paintable wall coverings, and even digital concrete. Attendees discovered how this revolutionary technology bridges the gap between science and art, unlocking unlimited creative potential for the interior decor industry.
A celebration of innovation and insights
The day commenced with an introduction to Roland DG and DG DIMENSE, setting the tone for an engaging and interactive agenda. The DG DIMENSE Unleashed Product Showcase, led by Sandra Morkevičė, Head of Region at DG DIMENSE, and Michel Van Vliet, VP of Business Development at DG DIMENSE, featured live demonstrations and a guided walk-through of the Dimensor S’s diverse applications. From intricate wallpaper patterns to textured, paintable designs, the showcase emphasised how this technology is revolutionising interior decoration.
One of the highlights of the event was the Inspiring Interiors: Top Five Trends for 2025 session, led by London-based interior designers Sophie van Winden and Simone Gordon, co-founders of Owl. They revealed their predictions for upcoming interior design trends for 2025, such as the growth in popularity of themes including Modern Retro and Pattern in Nature, inspiring attendees to consider how tactile and textured designs could bring these trends to life.
Hands-on creativity
Attendees were also invited to roll up their sleeves during the Paintable Dimense Decor Workshop, where they explored the Dimensor S’s interactive capabilities. Guided by DG DIMENSE experts, participants created personalised paintable wall coverings, experiencing the tactile magic of DG DIMENSE technology.
The intimate format of the event fostered a collaborative atmosphere, encouraging attendees to share insights, ideas, and personal experiences. This dialogue provided Roland DG with valuable feedback while also highlighting the diverse approaches and creative visions of the businesses represented.
Stephen Davis, EMEA Marketing Director and UK President at Roland DG, captured the spirit of the event: "The event demonstrated the power of DG DIMENSE technology to transform creative vision into reality. Bringing together such a diverse group of industry leaders, we were able to showcase how Roland DG and DG DIMENSE are paving the way for innovative, sustainable, and bespoke solutions in the interior decor market. The energy, collaboration, and insights shared reaffirm our commitment to inspiring the future of design."
Naslin Ossanloo, Co-founder and CEO of Andy okay, echoed the sentiment saying: "The event was an incredible experience. From thought-provoking trend insights to the hands-on creative workshop, everything was meticulously planned and inspiring. We’re already looking forward to seeing how DG Dimense continues to shape the world of design and decor for small businesses like ours. "
To find out more about the DG DIMENSE range, please visit: https://www.dgdimense.com/
