A series of webinars for HP Graphic Arts customers – covering latex technology, space branding, B-to-B trends, substrates and data analytics – has been announced by Dscoop. Presented by recognised industry experts, Dscoop webinars provide convenient, online education and professional development opportunities to both owners and operators of HP presses.
The webinars are free and open to the public and include:
Tuesday, July 26, 2011, 12:00 p.m. CDT: Deep Dive into Latex Technology
Presented by: Phil Caggle, Rana Raychoudhury and Josep Tarradas, HP
Register at: www1.gotomeeting.com/register/549854153
Hear from HP’s top R&D, executive and ink developer teams about the inner workings of the latex world. HP will open the hood and share some of the innovations on ink chemistry, colour science for accurate dot placement and media advancements that are changing the capabilities of wide format latex printers. This in-depth and technical presentation on the world of latex can help grow your wide format business.
Wednesday, July 27, 2011, 12:00 p.m. CDT: Use Space Branding to Create a One-of-A-Kind Marketing Experience
Presented by: Dan Lawellin, Masterpiece Graphix; Jeff Sarenpa, Express Image, Inc.; Adam Larson and Troy Kilfoyl, 3M Commercial Graphics; John McGowan, PRM Films, Inc.
Register at: www1.gotomeeting.com/register/806105713
Space branding can create an environment to engage consumers, guide them to products within the store, and create a dynamic and immersive shopping experience. A team of industry experts on space branding showcases the various options available to brand a location – whether it’s a retail store, event or office – as well as provides inspiration and case studies to help sell space branding services within your HP Indigo business.
Masterpiece Graphix (www.mgxdigital.com) is a narrow web and sheet feed custom coating facility and carries mainstay materials as well as exotic substrates for a multitude of end-use applications.
Express Image (www.expressimage.com) custom manufactures a wide variety of printed graphics and traditional screen printed products in both individual and roll form.
3M Commercial Graphics (www.3m.com) is a global supply chain in providing innovative new products and quality production.
Wednesday, August 10, 2011, 12:00 p.m. CDT: How B2B Marketing has Changed Forever-and What You Must Do to Change with It
Presented by: Ruth Stevens, eMarketing Strategy
Register at: www1.gotomeeting.com/register/181263304
B-to-B marketing plays an increasingly significant role in managing the relationship with buyers and helping move them toward a sale. Ruth Stevens examines how B-to-B buying has changed and reviews new trends in B-to-B marketing. Learn the top two techniques for turning a website into a lead-generation machine and nine key steps for B-to-B social media marketing results.
eMarketing Strategy (www.ruthstevens.com) assists companies in building their customer acquisition and retention strategies through a combination of lead generation, business-to-business marketing and database marketing solutions.
Wednesday, August 24, 2011, 12:00 p.m. CDT: Keeping on the Same (Substrates) Page
Presented by: Ron Pergande, GPA
Register at: www1.gotomeeting.com/register/483814168
Take a deep dive into cutting-edge substrates, innovative applications, new opportunities, and market-leading ideas to transform your approach to business and make you more profitable. Ron Pergande discusses the latest substrates through real-world application sharing. Discover how it can deliver greater relevance to your marketing message.
GPA (www.askgpa.com) is the nation’s leading independent specialty substrate distributor, offering a wide variety of printable films, specialty printable substrates for digital imaging, as well as high quality sheet-fed pressure sensitive papers.
Wednesday, August 31, 2011, 12:00 p.m. CDT: Opportunity Knocking-Data, Data, Data
Presented by: Steven Schnoll, Schnoll Media Consulting
Register at: www1.gotomeeting.com/register/420199984
To be a successful enterprise, businesses must embrace the concept of data. Steven Schnoll explains why data is a key business tool and how a small business can approach this topic in a confident, professional manner. Learn how to market to a potential customer, identify partners for doing the work, assist customers with data files they might not know they have, discover what can be done with existing data, expand the knowledge base and leverage data for a partnered mutual success.
Schnoll Media Consulting (http://schnollconsult.com) assists clients in sorting through the new culture of technologies to identify the best and most practical fit. Schnoll has created practical strategies and solutions for Canon, Synergent, and the Leukemia and Lymphoma Society.
