After announcing the co-location of Sign and Digital UK and Printwear and Promotion Live! from 25-27 February 2024 at the NEC, several companies will be exhibiting at both shows.
With a large crossover in terms of sign companies moving into textile, garment and personalised product printing and print companies moving into sign-making, several exhibitors have taken the opportunity to be represented in both halls.
Graham Jones, Head of Marketing for Grafityp, says, “Being part of SDUK is essential to showcase our products and services and connect with current and potential customers. It also allows us to demonstrate our commitment to the industry and engage with a diverse audience. The co-location of SDUK with Printwear and Promotion Live! is advantageous for us and our customers. It provides a synergistic platform where diverse segments of the industry converge. This collaboration enhances the overall experience for visitors by offering a broader range of products and services under one roof.”
Joey Kim, Managing Director for Inktec Europe, adds, “2023 was the first time we had exhibited at Printwear and Promotion Live! and it made perfect sense for us to be there as we launched our complete DTF Solutions range. We are delighted to be back at Sign & Digital UK next year, and from our perspective, the co-location of the shows will attract a mix of PSPs that work across a wider cross-section of the industry. This means there will potentially be those who are interested in exploring how to broaden out into large-format print. Equally large-format printers who are intrigued by DTF and UV-DTF and the additional revenue opportunities this could generate for them will be looking to find out more.”
Rob Goleniowski, Head of Sales UK & Ireland at Roland DG EMEA, says, “Sign & Digital has always been an important date on the Roland DG calendar, an event our team eagerly anticipates. Printwear & Promotion has always been another highlight on our events calendar, and we’re delighted to see the shows taking place simultaneously—something we have been championing for many years.”
He adds, “We’ve observed an overlap between some suppliers and customers, but many are yet to discover the other side of the print world and what this could potentially mean for their business. By merging the events, there is a good chance it will inspire many people to explore what else they could do with the equipment they have or are looking to invest in. Roland DG is taking two stands, each featuring a different set of products. This approach allows us to showcase a broader range of our machines while tailoring the benefits of each to a more specific audience.”
Phil McMullin, Head of Sales, Commercial & Industrial, at Epson UK, says, “Epson is focused on signage AND textile so for us, the merger of the two shows is perfect. Historically we have worked with our value-add partner, Xpres, at P&P Live! and we will continue with this arrangement for the 2024 show. This means that for sign and graphics, visitors can come to Epson at SDUK and for the latest and greatest Epson textile printing solutions, they can visit Xpres at P&P Live!”
Tony Gardner, Event Director for both exhibitions concludes, “There is so much to look forward to at the shows in February. It is fantastic that such leading names in the industry are investing the time and effort to have stands in each show, helping visitors better understand the opportunities there are to increase their revenue and profitability in each market.”
Registration for either show allows visitors entry into both events.
For current show information and to pre- register for free entry, visit www.signuk.com
