FESPA has published its FESPA 2010 post show report, providing members of the community with an invaluable snapshot of the flagship show which took place from 22-26 June at Messe Munich, Germany.
Compiled by FESPA sales and marketing director Marcus Timson, the report includes comprehensive visitor attendance data, with breakdowns by region and deci sion maker status, as well as offering observations on the key trends which manifested themselves at the show. Readers will also find a valuable summary of the findings of FESPA’s Economy Survey 3, a stakeholder survey conducted with InfoTrends immediately after the show.
The report provides an exhaustive list of the 600+ exhibitors at the show, with testimonial statements from many of them, and a useful overview of the key tactics deployed in FESPA’s most comprehensive integrated marketing campaign to date.
The document also summarises the various interactive visitor features that comprised the FESPA Innovate! programme and includes an array of images summing up the buzz, colour and vibrancy of the world’s foremost wide format imaging show.
Demonstrating an increase in visitors interested in digital technologies, and in the seniority of visitors, the report reveals that FESPA 2010 outperformed other industry events despite the global economic situation. With figures showing an exceptional volume of new visitors, the results of the report confirm that FESPA is an event of strategic importance within its marketplace.
The 17-page printed report will be mailed to all FESPA 2010 exhibitors in September 2010, and is also available as a downloadable PDF document from the FESPA website at www.fespa.com.
