HP has relaunched its HP Capture programme with a new easy-to-use online interface and an expanded range of content and training.
Designed for use by HP Indigo and HP large format digital technology users, the Capture programme offers HP's Print Service Providers (PSPs) a comprehensive range of educational aids, tools and communities designed to help them manage and grow their businesses.
"Our new look and feel HP Capture portal is user-friendly and has been designed for easy navigation with each of the key elements of the programme, education, tools and communities broken down via business type for example, general commercial printing, labels and packing converting, large format printing or by application type," said, Julia Cole, UK and Ireland marketing manager, Indigo Digital Press and IHPS, HP Graphics Solutions Business. "The new website has more practical features and interactive material, such as easy to access whitepapers, campaign analysis tools and customer testimonial videos. It should become the first point of call for every HP PSP looking to maximise the digital opportunity."
New updates to Capture business success
Designed to help PSPs achieve their business objectives, HP has expanded its suite of classroom-based educational courses from two to eight. One-day based classroom courses now includes training on 'Building a Strategic Marketing Plan', 'Building a Variable Data Business', 'Vertical Markets - Targeting for Growth' and 'Web-to-Print Planning for Success'.
"Having attended the 'Web-to-Print Planning for success' course, I would suggest that this is a training day which is beneficial for decision makers to be involved with, especially those wanting to drive their printing business forward in the digital marketplace," said John Osborn, sales and services manager, Garnett Dickinson Digital. "The structured course with knowledgeable presenters covered topics which are current and key to future development in the digital printing sector, this was supported by industry background and statistics for open discussion with other delegates in an informative manner.
"This thoroughly enjoyable day helped reaffirm that new products and business opportunities available are increasing as technology evolves. The companies that embrace these changes will be successful in the future and we intend to be one them!"
The tools section has been updated to include HP SmartPlanner 3.5, the newly enhanced job estimator and planning tool, designed for both HP Indigo commercial PSPs and Labels and Packaging converters. It can estimate and compare job costs for both digital and conventional presses, in terms of time, cost of production and profit margins. SmartPlanner 3.5 is automatically updated to ensure that the results are based on current technology, allowing users to make informed decisions when choosing how to produce a job.
Updated tools now available to all users include: customer case studies; how-to-guides, market reports; vertical market guides; self promotion marketing templates and the direct marketing tool kit.
The HP Media Solutions Locator tool, which contains a library of over 3,500 media selections, has been improved for intuitive navigation. The media list is now segmented by country, so that users can find out who to talk to and where to buy substrates through links to local sellers. Application based solutions are now listed by segment, such as general commercial printing, photo and direct mail. For greater accuracy and more refined answers, the search selection has been widened to include a "free text" search and an increased choice of fields including press; segment; media type; grade and supplier.
Sharing information, expertise and user experiences are a central part of HP Capture. New information on the Digital Solutions Cooperative (Dscoop) and Shift, the HP conference for Labels and Packaging converters, as well as information on customer awards and the PSP and HP Graphic Solutions Partners can be found in the communities section.
The new HP Capture portal will be continually updated with new programmes, educational aids, tools and communities to ensure that PSPs have access to the latest information.
To login in to the new Capture business success portal, please follow www.hp.com/go/capture.
