Following on from an e-mail recently sent to their membership, asking a variety of questions regarding the current state of their business, the BAPC have kindly submitted a sample of the results for public release.
Question - In the 12 months to 31st Dec 09 how have sales performed compared with the same period in 2008?
- 81% of respondents reported a drop in turnover
- 11% of respondents reported no change in turnover
- 8% of respondents reported an increase in turnover
Question - During the same period how has company profitability performed?
- 60% of respondents reported a drop in profits
- 35% of respondents reported no significant change
- 5% of respondents reported an increase
Question -Turnover to 31st December 2009
- 40% of respondents advised that turnover was in excess of £1million
- 40% of respondents advised that turnover was between 500K and £1m
- 20% of respondents advised that turnover was less than 500K
Question - Number of employees?
- 72% of respondents advised that they employed between 11 and 50 staff
- 18% of respondents advised that they employed less than 11 staff
Question – Business spread – contribution to profits
- Pre-Press 20%
- Digital 33.6%
- Litho 33.6%
- Finishing 12.8%
Question - Revenue Split – as a percentage of turnover
- From Existing Clients 86.6%
- New Business 13.4%
Question – Source of new business – as a percentage of revenue
- Referrals from existing clients 22.5%
- Advertising 2%
- Direct Mail 5%
- Salesperson 30%
- Website 5%
- Other 35.5%
Question – How has the service from your suppliers performed during the last 12 months compared to 2008
- Better 32%
- Worse 33%
- No Change 35%
