In line with its present business strategy for expansion, Mida Sign Services has invested in a Signracer 3200 Large Format UV LED Hybrid Inkjet Printer from SSE Worldwide. The Mida team has immediately been impressed with the production and resolution quality of the Signracer and there is already talk of ordering a second machine. Mida Sign Services relocated in 2013 with a plan to increase its premises by 300%, expand production and meet nationwide demand. To strengthen its business Mida has built a substantial print division within the company.
Mike Smith, Director and owner of Mida Sign Services says: “The Signracer has immediately made a significant difference. This investment has changed our thinking about the way we work and we can see the huge potential to increase, improve and maximise our production services across the board. The Ricoh Gen 5 print heads in the Signracer have taken digital printing direct to substrate into a new sphere on quality and on price. With these enhanced capabilities the company is adding a new level to its already impressive wide format capability.
“The speed of the Signracer will increase production and increase turnover.” Smith continues: “In the short time we have had the machine we have seen how efficiently it prints direct to multiple substrates such as ACM, Foamex and Correx.”
Over the last three decades since Mike Smith set up Mida Sign Services in 1984, the company has built and maintained a strong reputation for reliability and a quality product at the right price. Always looking to develop and adapt to market forces, the company is now recognised as one of the industry’s leading Signage and Graphics installation companies working direct to the trade. With two dedicated teams – one for Print and one for Installation, Mida Sign Services now offers nationwide and European installations of the latest technologies in signage including digital wall and floor graphics. The Mida team mission is to use their years of experience and technical knowledge to impart confidence and to provide customers with full project management from site survey through to full installation and supply of printed graphics direct to multiple substrates.
The Signracer 3200 Large Format UV LED Hybrid Printer is leading the field on a price/quality/speed ratio. Scott Armitage, Managing Director at SSE Worldwide says: “We are blown away by the reaction from customers to the capability of this machine. Mida Sign Services is already looking at a second machine. They are telling us that no machine they have or have looked at comes near the Signracer’s performance and cost effectiveness. It is a real bonus receiving such positive feedback from our customers.”
Smith concludes: “We would like to say a big thank you to Scott Armitage and his team at SSE. We are really impressed with this investment. The Signracer is going to move our business onto a different level. Working with a company you can trust that has in-depth knowledge of the products they sell is our idea of a perfect partnership. It is that kind of partnership that is a win win situation and brings ultimate success. We look forward to a strong ongoing relationship between us.”
[Photo Caption: Scott Armitage, SSE Worldwide Managing Director & Mike Smith, Midas Sign Services with the Signracer 3200.]
