Sihl Direct made its first appearance at the Sign and Digital show and was delighted with the response and feedback. The stand had eye-catching graphics that represented the company’s extensive range of media for just about every sign-making printing application, including posters, banners, backlit, photobase, canvas and wallpapers. This showed that for sign-makers, Sihl Direct can offer just about any material at a cost that suits the project.
“Throughout all three days, we had plenty of sign-makers and resellers coming onto the stand to learn more about our products,” says Ian Turnbull, Operations Director for Sihl Direct UK. “For many, these products are already familiar through our established OEM and private label business, but it is important for us now to establish our own brand and Sign and Digital UK has been the perfect forum for us to start doing that.”
With several new printers being launched across the show, Sihl Direct wanted to let end users know that its extensive manufacturing, testing and quality control capability means that it has the broadest range of products for just about all the leading printers on the market. The media covers aqueous, solvent, eco-solvent, UV and even the new Latex printers.
“Sign-makers understand that media is a vital part of the overall look and quality of their work and they want to make sure they have access to the best possible products at the best possible cost. Our extensive range helps them to meet this aim and we look forward to becoming the media of choice for many sign-makers throughout the UK,” concludes Turnbull.
