Ahlstrom will launch a new metalised poster paper for outdoor use at Fespa Digital 2012 in Hall 3 on stand F22. Branded Ahlstrom Chantaffiche Metalized, this new one-side coated paper provides a premium metallic effect to posters for enhanced brand image. It has been developed as a medium for advertising high-end cars, watches, perfumes, beers or fashion lines.
To develop the new paper, Ahlstrom combined two unique areas of competence: expertise in base paper for metalisation and know-how in blueback poster paper for optimal visual impact, easy posting and lasting stand-out.
“As a leading producer of base paper for metalisation, which we traditionally produce for labeling and packaging end-use, we cooperate with the biggest key players of the metalising industry for product development. At Ahlstrom we’ve been using progressive technology for over 50 years to advance the standards of the poster paper industry. This newly developed metalised poster paper demonstrates our readiness to continue providing with new solutions to the market. We believe that this development will bring a new impulse in the outdoor billboard market with new opportunities for outstanding advertising campaigns, in particular for demanding high-end products,” explains Jan Witt, Product Manager, Poster paper.
For more information, please visit www.ahlstrom.com
