Antalis McNaughton has launched iPrint Pure 3D, a 500 micron polypropylene film that when printed displays a full 3D image and can be printed using UV inkjet, UV screen printing, waterless UV offset, digital offset and hot foil blocking.
What sets iPrint Pure 3D apart from the lenticular 3D process is in the way the 3D effect is created. Unlike lenticular printing where the visual effect is activated by moving the image and viewing it from different angles, iPrint Pure 3D features a honeycomb, or ‘fly eye’ lens array that magnifies patterns to create the perception of depth which allows for a universal viewing angle, meaning you can see the 3D effect all around the printed image.
iPrint Pure 3D can be cut, creased, glued and finished to make visually stunning 3D packaging and point of sale items and is suitable for poster displays, direct mail campaigns , cartons, sleeves, binders, folders, wallets, post cards, business cards, posters, signs, and display presenters.
Antalis McNaughton Sign and Display market manager Chris Green says: “Marketeers are always looking to achieve higher levels of engagement and with the global take-up of 3D in visual entertainment by brands such as Sony, LG, Xbox, Samsung and Nintendo, capturing the 3D experience in mixed media marketing campaigns promises to be the next big thing.”
3D technology is fast becoming an accepted media with 3D movies on the increase and Nintendo recently releasing a 3D hand held gaming devise. In February 2009, Business Week identified the 20 most important developments of the next 10 years with 3D technology coming in at number 4, while NextGen Research forecast that 3D printing would grow to a £500 million market by 2013.
“3D printing can create the illusion of depth with floating or holographic patterns which help attract consumers. This works especially well at point of purchase – a critical decision making zone, where catching the consumer’s eye is crucial, therefore we believe that iPrint Pure 3D will cause designers, advertisers and brand owners to rethink the way they can use 3D visuals in conjunction with cost effective 3D printed promotional marketing campaigns,” says Mr. Green.
