Avery Dennison has enhanced its premium Avery Supreme Wrapping Film portfolio to deliver an even broader choice of options for the personalised paint replacement car wrapping market.
New fashion colours and finishes
13 new fashion colours and finishes have been added to the self-coloured films offered in the Avery Supreme Wrapping Films range. They include metallics, pearlescent white, and a selection of matt colours, which provide an eye-catching alternative to the smooth, paint-like finish of the high-gloss colours in the range.
Wider rolls for seam-free application
Seam-free decal application on vehicle surfaces is achievable with the new wider standard roll size for Avery Supreme Wrapping Film -- 1.52M. Easier application for the production team is complemented with a superior finish – a particularly important factor in the currently-buoyant market for custom paint replacement on vehicles. The films continue to feature the patented Avery Easy Apply RS adhesive technology, which offers excellent positionability and slideability during application, and a special air egress system for a speedily-achieved, bubble-free finish that replicates paint.
Long-term removability
The 80 micron cast films themselves are highly durable and conformable, offering up to 12 years’ applied life, depending on colour; and they offer long-term, clean removability – a particular bonus when the time comes for vehicle resale, and the car can be returned to its original paint colour.
High-value market
Says Jelle Kroes, General Manager, Avery Dennison Graphics and Reflective Solutions Europe: ‘We are keen to keep ahead of the current trend for personalised car wraps, which represents a high-value option for graphics converters. The combination of very conformable face films and our advanced adhesive technology deliver the supreme results that the product name implies – and can really save application time compared to other wrapping products. We believe Avery Supreme Wrapping Film offers the perfect cost/performance ratio.’
Avery Supreme Wrapping Film is available from Avery Graphics distributors across Europe, who can also provide full product details – including complete swatches of the 33 colours and finishes offered. www.europe.averygraphics.com.
