Beyond new product innovations, MACtac application solutions answer all application needs
Helping installers, printers and distributors conquer their graphics industry challenges, MACtac® Graphic Products offers more than new product innovations, accelerating the industry with inclusive solutions for new, unique, original and traditional graphic applications.
Answering application needs as opposed to product needs, MACtac, as a consultative partner, works with its customers to deliver application-focused solutions with added project versatility; thus arming customers with a solution for any application they encounter.
“End-users want to apply pressure sensitive vinyl to virtually any substrate that will permit adhesion – from traditional applications to unique and unusual, as the trend for out-of-the-box advertising and promotion continues to grow,” said Rick Moore, marketing director, MACtac Graphic Products. “Through the development of custom solutions for various applications such as wall, window, vehicle, fleet, retail, concrete, brick and more, MACtac offers its customers a strong competitive advantage and a high return on investment.”
Within the last year, MACtac has launched more than 20 customer-requested new product innovations that are geared toward specific applications. From IMAGin® B-free® Window Films to IMAGin RoughRAP™ and StreetRap™, MACtac’s latest solutions deliver smooth, dynamic graphic masterpieces for some of today’s most popular eye-catching applications.
An array of MACtac’s wall, window and floor graphic application solutions is featured throughout the 2009 Specialty Graphic Imaging Association (SGIA) tradeshow in New Orleans, La. The wall graphics in the main lobby opposite registration were created using MACtac’s IMAGin® digiTrans™ and PERMACOLOR® ColorGard™ matte laminate. The window graphics at the shuttle and taxi drop off area were created using IMAGin B-free Frosted Window Films and the floor graphics in the main lobby were created using IMAGin JT5800R and PERMACOLOR PF6300 floor graphic laminate.
The key to MACtac’s application solution offering is finished graphic appearance and protection, which is delivered through the company’s trusted PERMACOLOR overlaminate line.
“Custom to each application, the overlaminate solution caters to the need of the application; those characteristics may range from durability and longevity to short-term brilliance, enhanced finish, scratch resistance and so on,” Moore added. “External signage, for example, wouldn’t be complete without the high-quality protection offered by the overlaminate component of the solution. PERMACOLOR® ColorGard™ overlaminating film, the overlaminate recommended for signage applications, was designed for high-quality graphic protection and delivers image brilliance, pop and dimension – even on UV-printed graphics – exceeding printer, distributor, installer and end-user needs.”
