Visitors to this year’s London Design Festival will have been impressed by a pop up shop made entirely from a durable, sustainable material.
The pop up, called ‘ShedShop’, created by London based designer Shell Thomas, was constructed from Dufaylite’s UltraBoard and used to sell souvenirs from the Design Museum Shop to the public at Tent London - one of the largest design trade shows which took place during the festival.
The shed form has been chosen to symbolise "home-grown" products, as everything available in the shop has been created by young up-and-coming designers. At 1200mm wide and 2400mm high, culture vultures couldn’t miss the ‘ShedShop’ pop-up at various locations across London during the festival.
"I loved working with the Design Museum Shop to create this temporary shop solution,” says Shell. “Once we’d agreed on the requirements, making it out of UltraBoard was the obvious choice. It’s super-light, 100% recyclable and extremely versatile."
“I created a variety of storage solutions to suit the range of products on sale which includes books, home-wares, prints and postcards, and the lightweight nature of Ultra Board means that it’s completely portable so could quite literally ‘pop-up’ anywhere."
Tony Moscrop, Chief Executive of recycled paper honeycomb manufacturer, Dufaylite, said: “Shell has used our product in the past to create other designs and it’s great to see Ultra Board being used so imaginatively. Hopefully attendees of the Festival will have been impressed by Ultra Board’s versatility and may even come up with other ingenious ways to use it.”
Dufaylite Group is the sole UK manufacturer of recycled paper honeycomb – a 100% recyclable, robust and versatile core material that has become an innovation in the signage industry and is used in many industrial applications. Major suppliers to the retail and manufacturing industries, Dufaylite now exports to Europe, Australia and the US.
