Neschen’s new Print’N’Walk floor media was chosen as the creative floor covering by New Balance the shoe manufacturer for their stage show as part of the sponsorship of FC Porto, a sports club whose professional football team plays in the top Portuguese league. With two victories in both the UEFA Champions League and UEFA Europa League, it is one of the most successful football teams in Europe!
More than 180 m² of Print’N’Walk was used for the one day event to cover the specially constructed runway and stage design features, such as the podium. All white and blue elements of the design were printed on Print’N’Walk using an HP Latex 360 wide format printer.
The creative department at New Balance lead by Isal Omegna where responsible for the overall project. Print’N’Walk demonstrated its ability to be used outdoors for short-term applications for both floor and wall graphics!
Robert Durrant Neschen External Sales Manager, ArtSystems tells us “We are seeing more and more uses being found for Print ‘N’ Walk that has seen several print service providers using it for both wall and floor graphics as this gives them a single media to work with on a particular job this helps speed up print and application. Since Print ‘N’ Walk uses the same well tried adhesive as Easy Dot application is very easy”.
