15 Dec 2024

Robert Horne introduces new soft signage media

Soft signage has seen something of a revolution. With demand continuing to gather pace, Robert Horne, the materials expert has introduced some exciting new products to help customers diversify into new markets and increase their range of applications, using existing wide format machines.

Robert Horne offers Mediatex fabrics for solvent and UV inkjet printing. A range of water and dirt repellent fire rated fabrics for canvas, point of sale and tension frame graphics. Premium quality fabric Presto gives wrinkle free graphics for POS and tension systems; Bermuda is a unique fabric ideal for the retail arena; Light Box gives superior print quality for tension framed backlit boxes and Air is a canvas, perfect for wrapped display frames and artwork.

Wall coverings for interior spaces within the commercial or domestic marketplace are an area of growth, which is why Robert Horne has added PVC free, high quality, Erfurt Smooth and Textured Wallpapers. Personalised wallpaper that is fundamentally easy to use, the covering can be hung by the wall pasting technique or with a pasting machine. When it comes to redecorating, ERFURT Digital non woven can be simply stripped dry from the wall. In addition there is Solvent Event Fleece, which comes with removable self-adhesive, ideal for exhibitions and temporary interiors.

Linear Vector is also a new addition to Robert Horne’s portfolio; these double-sided freestanding displays are perfect for branding messages or creating stunning interiors, backdrops and screening, making them ideal for a wide range of applications. Constructed from frameless aluminium components, for seamless graphics, they are suitable for lightweight fabric or rigid substrates. The Vector kits are modular so they can be reconfigured and added to as required. As the graphics are front fixing, they can be applied in situ and changed regularly.