Decal, a leading manufacturer of environmentally friendly self-adhesive materials for visual communication and interior decoration, has opened up about how a shared passion for sustainability has driven its successful partnership with Soyang Europe.
The partnership has been running for 10 years, with Soyang Europe providing its customers with access to the full range of Decal’s market leading solutions for large-format printing. This includes sign and graphics solutions such as printable films, monomeric and polymeric vinyl, and PVC-free films, as well as a variety of overlaminate and protection films.
Working together over the past decade, Decal and Soyang Europe have jointly introduced a host of new products to market, responding to increasing demand for more planet friendly solutions for large-format print. Indeed, ‘Think Green’ is part of Decal’s logo.
Brígida Lucas, Sales Executive at Decal, said this focus on sustainability has been the catalyst behind the success of the long-term partnership, adding that commitment from both businesses has helped to drive innovation and stretch the boundaries of what is possible with environmentally friendly self-adhesive products.
“Our partnership with Soyang Europe operates on a foundation of mutual respect, shared values, and a commitment to excellence,” Brígida said. “Together, we leverage our respective strengths and expertise to provide comprehensive solutions that meet the diverse needs of our customers.
“Our experience of this partnership has been very positive. Soyang has an extensive market knowledge, distribution network and dedication to customer service that aligns with our values. We have a close collaboration and ongoing communication, which permits us to address customers and market demands.”
Superb sustainability
Decal has a long association with delivering sustainable products to the market; working with Soyang Europe has allowed it to reach a wider audience within the large-format print sector and expand its own business as a result.
As to how Decal develops its products, Brígida said while the focus is very much on delivering planet friendly solutions, there is also an emphasis on doing so without impacting the quality of output.
“Both the UV and water-based adhesives of our products are formulated to provide excellent performance, durability, and versatility, making them ideal for a wide range of printing projects,” Brígida said.
“Sustainability inspires creativity and innovation, challenging us to develop new, environmentally friendly solutions. We’re able to foster a culture of innovation within our organisation, driving continuous improvement.
“Through our partnership with Soyang Europe and our shared commitment to sustainability, we're proud to offer innovative, eco-friendly products and solutions.”
Exploring new opportunities
While the partnership focuses on Decal’s established products, there is also a strong determination to adapt these solutions to the requirements of each individual customer. Over the years, Decal has worked with Soyang Europe to develop specialist products that have allowed users to produce all manner of work.
“In addition to our standard product offerings, we also offer the possibility to develop customised solutions tailored to meet specific customer needs and requirements,” Brígida said.
“As part of our ongoing commitment to excellence, we regularly collaborate with industry partners, gather feedback from customers, and stay abreast of emerging trends and technologies. This collaborative approach ensures that our new products are not only innovative but also tailored to address the real-world challenges and opportunities faced by our customers.
“In the meantime, we are fully dedicated to serving our customers with our existing portfolio of high-quality, sustainable products and solutions.”
Looking to the future, Brígida said Decal will continue to collaborate with Soyang Europe to bring even more products to market, allowing customers to grow their businesses while improving their environmental credentials at the same time.
“We would like to express our sincere appreciation to Soyang for their trust and collaboration over the years,” Brígida said. “At Decal, we’re deeply committed to delivering value, innovation, and sustainability in everything we do, and we’re privileged to have such dedicated individuals within the organisation by our side on this journey.”
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