Tetenal Ltd has been selected by Ilford Imaging Switzerland GmbH as the exclusive distribution partner for the ILFORD Galerie, ILFORD Photo and ILFORD Galerie Graphics ranges. This agreement will formally commence on August 1st 2011.
This relationship is a result of the joint desire of Ilford and Tetenal to give new impetus to the brand and develop their product penetration beyond their current photographic dealerships.
Tetenal was chosen as a result of its success in recent years of distributing photographic products beyond the traditional high street photographic stores, building strong relationships with a variety of businesses across different channels.
Craig Bird, Marketing Manager at Tetenal stated “Everyone at Tetenal is excited by the opportunity we have been given to increase awareness and sales of the historic Ilford brand. It is a challenge we were happy to accept and look forward to working very closely with Ilford to meet the expectations placed upon us.”
He continued “we would also like to place on record our recognition of the work JP Distribution have done in establishing the Ilford brand to date and thank them for their help in the transitional period”.
Ilford and Tetenal will be in touch with the current customer base over the coming weeks to ensure a smooth hand over of the business.
