The opportunity arises as the demand for visual communication media in the interior design market is showing an unprecedented growth. With more and more designers recognising the multitude of benefits that come with digital wallcoverings and personalised wallpapers, printers and signmakers should strike while the iron is hot with this interior décor trend – says Antalis.
Chris Green, channel head for Visual Communications at Antalis comments: “The wallpaper trend shows no signs of abating as business owners are seeking to refresh their interiors in an increasingly challenging and fast-paced retail environment, and as such are demonstrating a rising interest in personalised reception areas and displays.
“Digital Wallcoverings are an effective method of instantly transforming any interior into a creative and inspiring space. From homes, offices and receptions, through to displays in retail stores, hotels and restaurants, there is no end to the possibilities that can be achieved through customising and personalising interior environments. For companies, it’s a quick way to refresh a front-of-house setting and create stand out aligning to new concepts or branding. For interior designers, it’s increasingly sought as a way to effectively transform a space – from walls to ceilings and flooring, the possibilities are endless.
“Product development in recent years has meant that a range of high-quality options are readily available and offer straight-forward installation and removal, allowing for regular revamps. With textiles that are compatible with most digital inkjet printing technologies, the outcome is an accurate reproduction of paintings, photographs and graphics for a striking finish.
To support customers with taking advantage of this huge opportunity, Antalis offers three staple solutions from the Coala WallDesign range. These include:
Paste The Paper – as the most cost effective option, this product is suitable for home décor installations and is available in a range of creative embossings. Plus, there is the added benefit of it being durable and washable.
Paste The Wall – these products are quick to apply and easy to remove, as they come off in one piece. They’re best suited to hard-wearing residential and commercial applications, where you might need to regularly change imagery.
Pre-Pasted – also offering fast application, these products have minimal mess. You can simply immerse the sheets in water and apply straight to the wall, so they are ideal for environmental that need to be changed regularly.
Chris adds: “As the interior design industry continues to evolve, printers must stay ahead of the innovation curve and be adaptable to the incoming trends. Product innovation and more straightforward application options means it’s a win-win situation for those wanting to add another string to their bow.”
Antalis Academy has introduced a training course on Digital Wallcoverings which is ideal for companies who are looking to get a complete overview of all aspects of application, from preparation and positioning, to getting the best from the materials and tools.
