Street food is now taking hold in Europe – and in extremely creative fashion. The reason for its success is its ability to satisfy an ever-increasing demand for convenience, whilst at the same time following new consumer behaviour. One original example of this trend is Gin Truck, the business with which the entrepreneurial Spanish barman Albert Goldentaer has made his cocktails mobile, moving away from the standard concept of a bar. Running touchpoints at events, fairs, concerts and sporting fixtures is the new business model on which street food projects like Gin Truck are based.
Despite not being an expert in either visual marketing or printing, Albert understood the importance of making his Gin Truck appealing through a personalised and individual image. For this he turned to a marketing agency to create a visual identity, and then chose Pixartprinting as his supplier of high quality printed products.
“The look of my truck immediately conveys all the messages I want to get across to capture potential passing trade”, the Spanish entrepreneur explained. “The young and fresh image I chose and then reproduced using Pixartprinting’s printing explains who I am and describes my products and the service I offer. In its new guise the truck is itself a promotional tool for my business.”
The high quality service, varied catalogue and the opportunity to use a single online shop to order the right mix of printed items to customise Gin Truck were the advantages of Pixartprinting that won Albert over. The creative businessman found all the solutions and materials needed to “dress” Gin Truck on the website of the European web to print leader. Albert chose the Foamex panels and banners used to cover the vehicle from the section dedicated to large format printing. Small format printed items on paper and card, such as business cards and coasters, completed the visual identity.
“One of the services I appreciated the most was receiving email updates on the progress of the order”, the barman added. “In addition, Pixartprinting’s reliability and just-in-time service allow me to change the look of the truck whenever I want, adapting the designs to specific events, promotions and seasonal trends”.
Gin Truck is an ongoing experiment, a workshop and a lifestyle. For Albert, finding a supplier capable of following the evolution of his project provides further stimulus to make his marketing even more effective and welcoming.
“We are delighted that the Pixartprinting range, which is constantly being updated with new products and opportunities for customisation, is offering users all over Europe creative inspiration to launch projects destined to become new businesses. Mixing the range of products on offer promotes the most original ideas, as is the case with Gin Truck, which is awash with creativity,” explains Andrea Pizzola, Sales & Marketing Director at Pixartprinting.
“To make life easier for this type of client, we have created themed areas within the website, such as the Hospitality and Catering section, which group together a set of solutions for a specific sector. As well as having a wide-ranging catalogue, we also offer a simple user experience and high customer satisfaction, key points upon which the acclaimed excellence of our service is based.”
