Consumables

China's first personalised car wrapping service has just opened with support from Avery Dennison, the global leader in self-adhesive and specialty media. Shanghai Star Touch leverages Avery Dennison's advanced pressure-sensitive materials and application techniques to personalise private vehicles with professionally finished graphic "wraps."

"Many of China's more than 30 million private car owners would like to customise their vehicle with a new look," said Mr. James Hartono, Chairman of Capital Group, which owns StarTouch. "With the technical and marketing support of Avery Dennison, the world leader in this field, we are confident that we have created a unique service that meets a real and growing need. We expect Shanghai Star Touch to be the first of many Star Touch outlets throughout China."

Avery Dennison's Graphics & Reflective Products Division worked closely with Star Touch as it designed and developed its innovative new business concept, providing application training and product support for diverse car wrapping services, including:

Color change: Top-class conformable pressure-sensitive films provide long-term color durability and withstand harsh outdoor conditions.

Paint protection: Unique clear or color pressure-sensitive films for maximum paint protection.

Personalised decoration: Digital printable pressure-sensitive films offer colorful graphics to meet consumers' individual needs and also protect paintwork.

"Avery Dennison films offer the ultimate in print quality and conformability, and allow for an excellent finish and fast application," Mr. Hartono continued.

Using Avery Dennison's unique Easy Apply technology, Star Touch applicators can easily apply graphics to cars, without bubbles and wrinkles. In addition, the graphics can be easily removed, without causing any damage to the underlying paint, whenever the car owner feels like a change.

"Avery Dennison is committed to providing the very best self-adhesive solutions in China and to fully supporting our valued partners here with good advice, reliable service, and products of consistent quality," said Helen Mets-Morris, Vice President & General Manager of Avery Dennison Graphics & Reflective Products Division (GRPD). "Star Touch is a farsighted company with a clear vision. As the industry innovator, it is boldly setting a high professional standard and we are confident that it has a great future."

 

Di Ellis, CBE, Chairman of British Rowing

Hampshire Flag Company is playing a key part in the promotion of next year’s FISA World Rowing Junior Championships thanks to the production of two feather flags.

The leading flag manufacturer donated the 2.4m single-sided feather flags, along with spike and x-bases, to British Rowing - the sport’s governing body - for a series of events this summer held to encourage volunteers and spectators to attend the Championships at Eton Dorney in August 2011.

The feather flags were taken to the Henley Women’s Regatta, the National Schools Regatta and the British Rowing Championships in Strathclyde to raise awareness of the date and to encourage spectators not to book holidays during 4-7 August next year.

Di Ellis, CBE, Chairman of British Rowing said, “Raising awareness this summer is essential to ensure a successful, well-attended and strongly supported event next year.

“The World Rowing Junior Championships is an exciting and once in a lifetime opportunity for many of this country’s young athletes. We are delighted with the impact the feather flags have had and we are extremely grateful for Hampshire Flag’s generosity,” added Di.

Hampshire Flag’s team of 21 produces hand-sewn national and international flags and digitally printed banners.

Graham Wilkinson, Managing Director of the Waterlooville firm said, “Feather flags are a striking, eye-catching and contemporary way of communicating and we are extremely pleased with the Junior Championship feather flags.

“This is set to be fantastic event and one which will encourage many young people, both the participants and the spectators. It was a privilege to donate the two feather flags and we wish the organisers and the rowers all the very best for next year’s Championships,” added Graham.

Hampshire Flag also offers a bespoke flag design service, PVC banners, marine flags, bunting, table flags, exhibition graphics and event systems in addition to the supply and installation an extensive range of flagpoles.

Its prestigious portfolio of clients includes Selfridges, the BBC, Channel 4, Portsmouth Football Club, IBM and British Airways. The multi-award winning firm provides on-going support for various charities and expeditions including Action for Kids, Samaritans and for swimmer and environmentalist Lewis Pugh’s on-going feats.

Drytac Europe Ltd, manufacturer and supplier of products for the graphics finishing and display industry, is pleased to offer Panda PrintTM, an eco-friendly canvas-like banner fabric made of natural bamboo fibre, which compliments Drytac’s current range of other eco-friendly products, such as the bamboo banner stands.

Panda PrintTM bamboo fibre printable fabric is a desirable “green” alternative to be used for various applications, and is compatible with aqueous, eco-solvent and UV inkjet printers. It provides excellent colour pop and trims evenly without fraying, giving finished products that clean and professional look, but without harming the environment.

Manufactured in a closed loop, environmentally responsible process, Panda PrintTM is 99.6% biodegradable and certified to be free of harmful chemicals by the European REACH (Registration, Evaluation, Authorization and Restriction of Chemicals) and Oeko Tex Standard 100 requirements. The bamboo used to make Panda Print is grown on an organically farmed plantation and is not harvested from forests.

Complimentary to Drytac’s bamboo banner stands, which are made of 95% bamboo, the additional use of Panda PrintTM ensures entire displays are environmentally friendly while maintaining an elegant appearance. This range from Drytac is a welcome relief from heavy metal units, as they weigh less than 6.8kg each.

The Digital Printing Films ASLAN DFP 40 and ASLAN DFP 42

ASLAN, a worldwide operating innovator in self-adhesive films, offers one of its top-sellers now in a matt version too.

The digital printing film ASLAN DFP 40 is one of ASLAN’s most successful specialties. It is the perfect solution for short and medium term advertising and decoration on interior walls. Due to an ultra light adhesive the film sticks on walls instantly and can easily be repositioned and removed without residues.

Up to now the film was available with a glossy surface only. ASLAN now also offers the film with a matt surface.

“We are glad to be able to answer our customer’s request for a matt version here. Films with the perfect adhesive for very specific applications are our strength and we expand our portfolio of specialties continuously,” says Hubertus von Henninges, Sales Director ASLAN. “Our customers have already baptised the adhesive “Spiderman adhesive”. We like this image because it describes the combination of good tack and easy removing very well.”

The film which imitates the powers of the well known comic strips hero makes application on interior walls extraordinarily easy. It is suitable for application on fleece wallpaper, woodchip wallpaper, glass, wood and lacquered surfaces and is thus perfectly well suited for the advertising of promotions, events and activities at the point of sale.

 

Marler Haley, part of leading exhibition and event display solution group P3 Group have taken the lead in becoming the industry’s first, to be officially accredited with the internationally recognised ISO14001 environmental standard.  Working closely with BSI over the past year, Marler Haley together with Nimlok has been concentrating on obtaining the ISO14001 environmental management system.

Andrew Morris, Business Development Director from BSI commented;  “Whilst Marler Haley and Nimlok have had a commendable focus on the environment for many years, certification to ISO 14001 allows them to demonstrate that commitment. ISO 14001 is the internationally-recognised standard for environmental management systems. It specifies how a business should go about reducing its environmental impact, whilst maintaining profitability. BSI only issues a certificate once we are convinced that our client had implemented processes and procedures that fully comply with the standard. This has meant a great deal of hard work for the staff at Marler Haley and they should be proud of their achievement. Winning a certificate is really only the start of the process as we will return annually looking for continuous improvement in Marler Haley’s environmental management system”.

Operations Manager, Keith Richardson added; “For 37 years we have been committed to caring for the environment by using 80% recyclable material for manufacturing our products”. Marler Haley endeavour to ensure maximum recyclability of unwanted display products by offering to dispose of any exhibition display equipment no longer wanted by clients, as part of the original purchase contract.

Testament to the reusability of Marler Haley display products is the very large quantity of Marler Haley equipment still in daily use after 20 or 30 years.

Caring for the environment is something Marler Haley have always participated in; Keith commented; “when we were developing our site many years ago, we couldn’t build on the corner of our land due to discovering a colony of newts and so left the gardens as they were so they were not disturbed - forever caring for the environment!”

Upon receiving the ISO14001 standard, Group Managing Director Tim Perutz added “We are extremely proud of this huge achievement and I am grateful to all of my colleagues for their efforts made in reaching this internationally accepted environmental standard”.

 

Oracal USA has announced ORAJET Series 3951HT High-Tack Cast PVC Digital Media, an ideal choice for "hard-to-stick", rough or textured, low-energy substrates like kayaks, ATV's, and porta-johns. Series 3951HT is perfect for long-term, solvent inkjet printable graphic applications requiring a grey, permanent adhesive. This seven-year film is available in a gloss finish, 54 inch width and lengths of both 25 and 50 yards. It is recommended for use with ORAGUARD Series 290, 290F or 293 laminating films.