B2R of Lisbon, Portugal, in association with Quiosque das Ideias, a company of the same group, has used its newly installed HP Designjet L65500 Printer to produce indoor and outdoor ‘eco’ friendly graphics for 52 Portuguese railway stations.
Utilising its new HP printer’s environmental benefits, B2R also maximised the Designjet L65500’s high productivity capability to complete the job on time, and produce a mix of customer friendly indoor and outdoor graphics. These graphics were used for station decoration, directional signage, customer information and promotional purposes.
“Because the Designjet L65500 uses water based latex inks, we are able to provide graphics that are not only odourless and eco friendly, but of high print resolution suitable for both near and distant viewing. This was essential in successfully communicating important commuter information. What’s more, as the prints are designed to be long lasting, they represented a great return-on-investment for the customer,” said Paulo Silva, marketing director, B2R.
Established in 2001, B2R is part of a group of companies offering creative services, communication services including signage and exhibition graphics and large format production. Printing on a variety of substrates including paper, canvas, vinyl, textiles, wood and metal, B2R’s customers look for creativity, image quality and a match between the printing method and the application. Importantly, they also consider the environment where the graphic is to be used.
B2R was commissioned to produce 210 graphics for over 52 Railway stations in Portugal, covering in excess of 300m2 of media. Key to winning this prestigious project was the company’s new Designjet L65500, which enabled it to produce and install environmentally friendly graphics that supported the customers’ green policy, while better serving Portuguese commuters.
The HP Designjet L65500 provides print service providers (PSPs) with many benefits, including print speeds of up to 79m2/hr, HP Latex Inks that require no ventilation when printing and applications that are fume free(1) and safe to use indoors and in confined spaces such as offices and elevators. HP Latex Printing Technologies provide durable, odourless(2) prints; sharp, vivid image quality; application versatility and high-productivity.
These new production benefits are enabling B2R to attract a diverse range of customers, for a variety of large format applications. Critically, the Designjet L65500 is enabling the company to increase its print capacity and grow its business, while reducing the impact of printing on the environment.
Although only relatively recently installed, B2R has already carried out a number of other jobs that utilise the printer’s abilities.
The company has decorated many wind turbines with graphics, making the link between clean power and printing using non-polluting materials. Also important was the interior design job for Farmacia Ascenso, a leading pharmaceutical retailer. Wide-format prints on vinyl now decorate the interior and exterior of the pharmacy, for all customer communication and promotions. The combination of high-resolution print for up-close viewing and odour-free(2) inks made the HP Designjet L65500 Printer with Latex Inks ideal for the job.
“We experienced a business revolution when we installed the new HP printer,” said Paulo Silva, managing director, B2R. “Speed, quality and printer durability are fantastic. But the most impressive benefits are the environmental improvements to our print production, and the impact this has had on customer satisfaction.
“In addition, our operators are very happy, because the air they breathe is now fresh – we are very impressed.”
