Order book swells and production extends following successful European launch of Hollanders ColorBooster CB250
Following the introduction of the ColorBooster 250 fully modular digital textile printer into Europe at FESPA Digital earlier in the year, Hollanders Printing Systems has reported an unprecedented number of orders for the new machine. As a result, the company will be extending its manufacturing capabilities to keep up with demand which has continued throughout the summer period and is set to increase towards the end of the year.
The ColorBooster CB250 is a 2.5m wide-format system that is designed to fit the market requirement for a robust, sensibly priced and versatile digital textile printer. Although its concept is new, the modular machine is based on the established reliable technology developed by the Eindhoven-based manufacturer whose early models have long proved their durability by still being in daily use even though they are now more than ten years old.
“Market trends showed us that there is demand both from first-time users and longer term textile print businesses that need a rugged 2.5m wide-format printer that has the characteristics of a high-end system but is priced sensibly,” states Jacco Aartsen Tuijn, CEO of Hollanders Printing Systems. “This makes the ColorBooster 250 ideal for anyone wanting to produce high quality, durable output onto polyesters and mixes. In addition, the modularity of the machine’s design and construction means that we can adapt it for specific production requirements, and we even offer the ColorBooster CB250 Carpet Edition for customers wanting to print direct to flooring materials.”
Although Hollanders Printing Systems now has a full order book for the ColorBooster CB250, production capabilities are being extended to handle the increased demand for this new machine. Interest following FESPA Digital 2014 has continued throughout the summer break, with initial orders being placed from companies primarily based in Germany, Austria and Switzerland.
“The timing is right for the ColorBooster CB250 as general awareness of the potential for digital textile printing is really beginning to impact on the sign-making and display segments,” continues Aartsen Tuijn. “Typical customers are those who know that they want to produce greener applications and work with light-weight materials, but want to invest at a realistic pricing level. At Hollanders we have always helped businesses transfer successfully to textile production, and this new 2.5m machine now opens the doors to companies that want a solid and reliable print engine that is designed to grow with them as their needs increase.”
The ColorBooster CB250 is the latest in a series of highly efficient digital textile printing machines from Hollanders Printing Systems, and joins the ColorBooster XL 3.2m heavy-duty unit and the award-winning ColorBooster DS which prints simultaneously onto both sides of the material. Complementing these are the ColorWash and ColorFix systems that are designed to enhance the finishing process and enable users to increase their workflow efficiency.
