swissQprint is celebrating the third anniversary of the launch of its neon inks, which have proved increasingly popular as print service providers look to add value to the innovative solutions they deliver to clients across the UK.
swissQprint was the first printer manufacturer to bring neon options to UV inkjet printing in March 2021 after a two-year development process. The pioneering firm saw great potential in neon inks for customers wishing to expand their print capabilities and set themselves apart from the competition.
Sitting alongside swissQprint's CMYK and other inks, the neon pink and neon yellow gives indoor signage a dazzling look. Suitable for rigid and flexible media they have exceeded expectations and become an integral part of many customers' swissQprint machines.
A philosophical fit
With versatility at the heart of swissQprint's machines, the print expert wanted to ensure the neon inks would fit seamlessly into its highly modular, configurable system. Customers were not only able to specify neon as a part of their machine build, but also add the extra colour options to existing printers. To date nine businesses are using neon inks in the UK.
"Expanding the arsenal of what is available to swissQprint customers is part and parcel of what we do," said swissQprint UK Managing Director, Erskine Stewart. "We always stress the configurable nature of our machines, and by offering the opportunity to add neon colours print service providers have even more choice to best suit their needs."
A strong retail and events presence
The resulting feedback from the market and customers using neon colours has been nothing other than positive with the retail and events sectors proving to be early converts to the inks. Through sophisticated design and the wider capabilities of the swissQprint machines, neons have been seamlessly integrated into large window displays, hanging signage, and more.
Designers, brand owners, and agencies working in print sector have been able to reimagine their approach to design, leveraging the unique capabilities of neon inks to create impactful and personalised experiences through UV inkjet printing.
Many users have seen the feature as a huge opportunity to get creative and move away from traditional uses of neons in screen printing. The application has given swissQprint customers the freedom to explore all possible opportunities through digital printing.
"Over the last three year we have been amazed by the results our customers have delivered through the sophisticated use of neon inks," said Stewart. "From paper to acrylic, from glass to aluminium, neons have allowed designers to create memorable visuals and we look forward to the creativity and impact delivered over the next three years and beyond."
