Discount Displays, a leading supplier of display products and exhibition stands, has made a significant enhancement to its production capabilities with the installation of a new Zünd G3 L-3200 Digital Cutter. This investment highlights the company’s ongoing commitment to innovation, sustainability, and delivering the highest-quality marketing display solutions.
Reflecting on this major upgrade, General Manager Giles Fletcher shared the key reasons behind selecting Zünd once again. “Our previous Zünd PN Cutter has served us impeccably for 17 years without a single issue, which speaks volumes about the brand’s reliability. Beyond that, Zünd’s well-established support infrastructure in the UK gave us confidence in making this investment. It aligns perfectly with our philosophy of avoiding shortcuts—buying cheap often means buying twice, and Zünd eliminates that risk with their unparalleled build quality.”
For over 35 years, Discount Displays has built a reputation for providing businesses with premium display solutions. Based in Croydon, where operational efficiency is vital due to high premises costs, the company strives to maximise its space and maintain competitiveness in a dynamic market. The decision to choose Zünd followed an extensive review of other cutting systems. The Zünd G3 stood out for its advanced features, modular tooling system, and proven reliability.
The new Zünd cutter represents a leap forward in capability and efficiency. Its advanced integrated camera technology reduces setup times, enhances precision, and ensures consistent quality throughout the production process. The addition of a 1kW router tool allows Discount Displays to produce custom Foamex and Perspex lettering or logos in-house, reducing reliance on external suppliers and improving turnaround times. Furthermore, the G3’s ability to handle materials up to 110 mm thick opens new opportunities to work with diverse materials, enabling the company to stay at the forefront of innovation.
Sustainability is also at the heart of this investment. The G3 is equipped with new creasing tools designed to produce eco-friendly cardboard displays for exhibitions and point-of-sale setups, supporting the increasing demand for environmentally responsible solutions. This aligns seamlessly with the sustainability goals of Discount Displays and its customers.
“This investment is more than just a machinery upgrade—it’s a reflection of our commitment to the future,” Giles added. “The Zünd G3 L-3200 will enable us to explore new creative avenues, improve efficiency, and uphold the high standards our customers expect. It’s an exciting step that positions us for continued growth and success.”
The team at Discount Displays is excited by the opportunities this cutting-edge system unlocks. From pioneering eco-friendly displays to in-house bespoke signage production, the Zünd G3 is set to redefine how the company delivers value to its customers.
If you’re attending FESPA 2025, be sure to stop by the Zünd stand (B30 in Hall 27) for live demonstrations that showcase the exceptional versatility of Zünd cutting technology. Experience the Zünd S3 cutter in action, configured to handle both rolled and rigid board materials with precision and ease. Also on display, the powerful Zünd G3 will demonstrate its impressive capabilities, featuring a fully automated cutting setup complete with robotic material handling and parts removal using the PortaBase 175 system.
