Diversified print business Dayfold Group has praised the impact of its new HP Latex R2000, revealing that the machine has allowed the company to bring large-format work in-house and expand its service offering – all while enhancing its wider sustainability strategy.
Established 30 years ago, Dayfold has built a reputation for supplying high quality, premium printed products to customers across a range of markets. The company operates from specialist facilities in Dorset and Bath, serving clients across the UK and the Channel Islands.
At the end of last year, Managing Director Del Simmons led a management buyout of the company, shortly after which Dayfold pushed ahead with a double equipment investment from HP. The first purchase came in the form of an HP Indigo 7K, which joined an existing HP Indigo Press 5500, with this swiftly followed by the HP Latex R2000.
Dayfold's large format team (L-R, Ryan Poulson and Mazin Nabulsi) alongside the new HP Latex R2000 printer
Lee Carpenter, Client Engagement Director at Dayfold, explains both machines have had a marked improvement on production and overall performance. While the HP Indigo 7K has added extra capacity and flexibility, the HP Latex R2000 – which was installed in September this year by approved HP distributor Papergraphics – has allowed the company to bring profitable large-format print work in-house.
“Prior to purchasing, we carried out an assessment of all large-format printers currently available, weighing up their pros and cons,” Lee said. “We had two key requirements: excellent sustainability and the capability of producing a market-leading spot white. The HP Latex R2000 excels at both.
“Our R2000 works hard! We produce a wide range of work; from conventional POS products and in-store signage and graphics for one of our key customers, to supporting elements for our rigid box making division. One thing that stays consistent is Dayfold’s reputation for producing high-quality, innovative work with a strong emphasis on sustainability.”
Specialist in sustainability
Lee expands on the sustainability focus, saying this approach has helped Dayfold attract customers who also place a high value on environmentally friendly activities. As is the case with all HP Latex printers, the R2000 runs water-based inks, which have far less impact on the planet than other ink types.
This, coupled with the printer’s large-format production capabilities and high-quality output, places Dayfold in a strong position to seek out more customers and take on additional work that was not possible prior to investing in the new R2000.
“Dayfold has a core customer base that has sustainability as a key priority of business operations,” Lee said. “HP Latex technology builds on our existing commitments to be the ‘go to’ partner for sustainable print, packaging and now with our new HP investment, POS materials.
“The HP Latex R2000 has expanded our in-house offering as it allows us to build on standard digital and litho, including foiling and rigid box making, to also include large-format print. This breadth of solutions created in-house provides our existing customers with peace of mind that we can meet all their needs and allows us entry into new markets and sectors.”
Such has been the success of this initial venture into in-house large-format printing that Dayfold is already looking at expanding its firepower further. This, Lee said, could see Dayfold again turn to HP and its Latex technology.
“We are relatively new to the large-format printing sector but already have plans to expand on our investment,” Lee said. “Our HP Latex R2000 has proved to be extremely impressive, so you never know.
“I would like to thank HP and Papergraphics for all their support throughout the new investment process.”
