Millharbour Digital, based in Potters Bar, Hertfordshire has seen production times fall by over 50% after installing an Acuity Advance HD 2545W with white option from Fujifilm. The digital print supplier, which provides graphics for well-known blue-chip companies, augmented its roll-to-roll plant by installing the flatbed machine in early January to offer an increased variety of print solutions.
“We have steadily invested in digital as the technology evolves so that we can offer our clients the best quality print,” says Nick Jacobs, managing director at Millharbour Digital. “Some of our customers specified that they prefer graphics to be printed directly onto rigid media, while some specified jobs that required the ability to print white – something we haven’t been able to offer before. We decided to invest in a printer that could do both while retaining the high quality of our existing roll-to-roll machines. The result is that we can now offer the flexibility and versatility without compromising on quality.
“After looking at what the market could offer, it became clear that the Acuity Advance with white option would fulfil our brief perfectly. In our opinion, it’s the most sophisticated printer of its kind on the market, offering us the high standard of quality print we demand in a consistent, reliable way.
“Although early days, the results have been remarkable, with the company seeing productivity savings of 50%: “For example, printing 60 metres of commercial hoarding on our roll-to-roll machines would have taken one week to produce due to the finishing process - on the Acuity it has taken just two days. This installation helps us make real savings, particularly in terms of labour and time.”
The Acuity Advance HD 2545 incorporates greyscale print head technology to produce near-photographic quality print - unrivalled in the market today. It prints at a speed of 22m2/hr in production mode and 15m2/hr in high quality mode with an additional white ink option complementing the CMYK colour set.
“We chose the Acuity Advance because we knew it would be a reliable technology, particularly because it isn’t in its infancy,” continues Nick. “The installation was first-class and we haven’t had to call for assistance. Our experience of buying the Acuity was very pleasant and Fujifilm made the whole process so painless. They were very accommodating and we are thankful to them for helping us make the right choice for our business.”
