Roland DG has announced the reopening of its new and upgraded physical showroom in the UK and Denmark, with Spain to follow before the end of 2021.
Together with the existing ones in Italy, Germany and France, the three revamped spaces feature all-new digital technology, which brings Roland DG’s offerings to life, and helps customers and potential buyers choose the right solution for their own business needs.
Customer-first approach
Roland DG continued to put the customer first when the pandemic forced the company to close its showroom doors at the start of 2020. As well as supporting customers through the pandemic remotely, the company set to work upgrading its showroom spaces in Bristol, Barcelona and Copenhagen, getting ready to welcome and meet potential customers back with brand new features and technology. Building on Roland DG’s philosophy that ideas grow where people can meet and connect the dots, these spaces are a dynamic, ‘happening’ hub that bring together technology, colleagues, dealers, partners and customers.
All three upgraded showrooms share the same look and feel, so every customer can have the same first-class “Roland” experience wherever they are.
Cutting edge technology
The showrooms use new digital technology to enhance and showcase Roland DG’s solutions and help customers choose the right options for them.
The innovative RFID wall features interactive tiles which help customers to understand more about the huge range of applications to help launch or grow their business. An easy to navigate interface supports self-guided or assisted exploration of substrates, industries, technologies, and printers. A showroom visitor can place the detachable tile on the RFID reader to view a wealth of information on the chosen topic, including detailed descriptions and high-definition photos and videos of Roland DG solutions. Showroom visitors can also use a touchscreen to interactively view 3D models of Roland DG machines, and explore their features and benefits Excitingly, the technology is updated in real-time and with localised content meaning a new application or idea can travel from one location to another in seconds.
Virtual Showrooms for the digital-first customer
To provide the same interactive experience to customers digitally - throughout the pandemic and beyond - Roland DG also recently launched its virtual showroom. The showroom enables potential buyers to view and explore beautiful, crisp 360-degree digital renderings of Roland DG’s flagship products that cover a broad range of industries and applications - all from the comfort of their own device. They can also utilise an immersive augmented reality tool for viewing a virtual model as it would appear in the relevant workspace.
“At Roland DG, we pride ourselves in putting our customers first, and tailoring our services to meet their individual needs.” comments Stephen Davis, Marketing Director at Roland DG EMEA. “While we made it a priority to stay in contact with and support our customers remotely throughout the pandemic, we understand that for many of our potential buyers, being able to experience our machines in-person and receive face to face advice is important. As a result, we were determined not only to reopen our showrooms, but to improve them.”
“At the same time, we recognise that many print businesses have made the leap to digital during the pandemic: we’re proud to offer our virtual showroom to customers who cannot reach our physical spaces or simply prefer a digital experience, for the same immersive insights into our broad range of offerings.”
