Superior Creative has chosen an Inca Onset S40 from Fujifilm to accommodate its exponential growth and the additional work it has taken on over the past two years. The order was placed in August, and the Onset S40 was commissioned and installed at Superior’s Melksham, UK, premises at the end of September.
The company invested in its first large format device, an Inca Spyder V – also from Fujifilm – in 2009, when Superior started to win a large proportion of wide format work. Since then, the amount of digital wide format work coming through the door has continued grow as the company has responded to the rising needs of their blue-chip client base.
As a result of the company’s significant growth in wide format, the Spyder V soon reached capacity. After carefully researching the market for a flatbed digital press that would be able to meet the company’s immediate needs and future expansion plans, a decision was taken to purchase the Inca Onset S40, which will allow a five-fold increase in production.
Richard Blueitt, Operations Director at Superior Creative, comments, “We are very excited about the installation of the Onset S40 – it will allow us to bring all the orders we have had to outsource back in-house, while giving us additional scope in the materials we produce and the ability to take on more work. The Onset S40 is a ‘next generation machine’ that will allow us to stay at the forefront with our large format digital offering.”
The Onset S40 order is part of Superior Creative’s wider investment programme, which includes a new studio and a direct mail warehouse.
