Business - Applications

As HSBC’s relocation to the UK’s second city is underway, leading graphics and signage company, Hollywood Monster, has manufactured and installed giant hoardings to keep the building works under wraps. Hollywood Monster provided technical and creative expertise for over 150 metres of hoardings and large steel supported signs since work began at 2 Arena Central, the new base of the HSBC UK headquarters.

Hollywood Monster’s relationship with HSBC only began in September, starting with the signage experts erecting 38 metres of hoarding for the frontage of the building site. The company manufactured and installed aluminium composite hoarding, which was made on its state-of-the-art flatbed digital printer.

Commenting on the first project, Andy McKenzie, client director, said Hollywood Monster’s reputation for turning around complex projects to tight deadlines meant it was perfectly placed to complete the work in just a matter of days. He said, “Our team had the technical ability and expertise to make sure HSBC received its giant hoarding exactly when it needed it. The deadline was very short but thanks to our investment in top-of-the-range equipment and a talented team of experts, we were able to meet it in time. Not only was it the first project we have completed for HSBC, it’s very satisfying to be involved with yet another high-profile scheme in our home city.”

Since this initial installation, Hollywood Monster has continued to work at the Arena Central site, having been commissioned by Miller Developments to install a further 127 metres of hoarding. The graphics and signage giants have routinely replaced various hoarding panels as the demolition has progressed in order to ensure that the key messaging has remained current.

As part of the relocation, HSBC has moved about 1,000 roles from London to Birmingham and plans to move 2,500 employees into 2 Arena Central in early 2018. The ring-fenced bank HQ is just one building in a wider £400 million scheme at the city centre development, which has planning permission for 2.3 million sq ft of mixed-use space at the nine-acre site. It will comprise 1.2 million sq ft of retail and leisure outlets, 860,000 sq ft of grade-A office accommodation, more than 200,000 sq ft of residential units, and spaces for 2,500 cars.

For more information on Hollywood Monster, please visit www.hollywoodmonster.co.uk.
 

Esko reports that label printer 5 Sept Etiquette has experienced gains in productivity and print quality with Esko Automation Engine and WebCenter.

HP Inc. has introduced new enhancements to the HP WallArt Suite platform, an easy and innovative web-to-print experience designed to help small-to-medium sized print service providers (PSPs) in the decoration space.

The unique technology was created exclusively for HP’s line of Latex printers to address rising demands for e-commerce integration between PSPs and customers and is the first HP solution to integrate everything from the design process to quotes and customer orders in one place.  

“Our PSP customers have told us they want easy-to-use applications and affordable, intuitive software that makes printing and communication with their customers easier,” said Joan Pericot, Large Format Marketing Director, HP Inc. “With the new HP WallArt Suite platform, PSPs and their customers can manage everything from design to order information in real time.”

The New HP WallArt Suite has been redesigned with a clear strategic vision of being the first open platform in the large-format market that allows the integration of different digital content apps and new application development.

HP at Heimtextil 2016

HP will showcase its latest portfolio of solutions at Heimtextil 2016 on the HP Latex 310 and HP Latex 360 printers as well as the recently introduced HP Latex 3500 printer, which is ideal for high-volume, dedicated application production. The platform will be displayed on these various printers at the HP booths detailed below:

At the HP booth at Heimtextil (Hall 4, stand C15), HP will showcase an exciting display of design works by Robin Sprong, who developed the concrete wallpaper for the production area, designer Agustina, who designed the HP Latex concept proofing area, and designer Victoria Dvorzhanska, winner of “Best Digital Wallpaper Design” in 2015, who will showcase her winning wallpaper design throughout the exhibit.  The hospitality area was designed by interior design studio Eque y Seta.

In addition, HP will also have presence at Hall 5.1, booth C29, displaying the new application solutions for window coverings demonstrating HP Latex Printing Technology enables virtually unlimited design options with highly efficient production.

More information about HP solutions for wallcoverings is available at www.hp.com/go/latexdecoration and on YouTube at www.youtube.com/hpgraphicarts and through the HP Graphic Arts Twitter Feed, www.twitter.com/hpgraphicarts. HP WallArt users are invited to showcase their wallcovering installations with the global design community on the HP for Designers Facebook page at
www.facebook.com/hpdesigners and via Twitter using #HPWallArt.

Hollywood Monster has created a stunning 15m x 4m wall graphic for Cineworld Birmingham Broad Street to help launch this year’s biggest film – Star Wars: The Force Awakens.

A stunning piece of contemporary art installed on the west wall of St Michael’s Church, Camden, ‘HS’, has won the ACE Award for Art in a Religious Context. Designed and created by artist Maciej Urbanek, the large-scale artwork measures more than 60 sqm and was printed using an Epson large format printer and media.

The ACE Awards were set up in 2003 to draw attention to standards in religious art and design and celebrate the successes and diversity of architectural and artistic projects in religious buildings throughout Britain. The winners of the 2015 Awards were announced at a reception held in the remarkable setting of King’s College Chapel, London.

A graduate of Goldsmiths College and the Royal Academy of Arts, Maciej is currently Photography Tutor at the Royal Academy Schools, while still developing his art practice producing large-scale printed works. He was introduced to Epson within the RA Schools’ Epson Digital Media Suite and has used Epson materials and equipment since he was a student so knows the technology well.

“Epson were very generous in offering me the use of their print facility at Hemel Hempstead in order to produce the 27 pieces that make up the installation,” says Maciej. “Not only did they provide their facilities but also their expertise. It simply wouldn’t have been possible without their help and support.”

The large scale photographic work impressed judges with its ‘drama and theology’ and its ability to ‘speak mysteriously and powerfully’. Maciej says: “I’m delighted with the finished piece and the fact that it has created a focal point for the whole community to enjoy. I’m also very happy it has won the ACE Award!”

[Image caption: ACE Award winner ‘HS’ by Maciej Urbanek, installed in St Michael’s Church, Camden.]

Proxama PLC today announce an exclusive partnership with blowUP media UK that will extend the reach of The Proxama Network in the UK to 263 million consumers annually.

Proxama will install the technology on blowUP media’s East London Giant Poster network, which has a unique ability to reach young, technologically super-literate millennials, who are usually early adopters and style leaders to their peers.

The beacon-enabled Giant Posters will offer brands the ability to deliver in-the-moment contextual mes-saging to consumers’ smartphones, as they come within close proximity of the large-scale outdoor adver-tising displays. The beacons enhance a brand’s in-app consumer experience, delivering campaign data and analytics that relates to specific locations and a measurable end-to-end customer journey.

blowUP media‘s East London network has attracted a wide range of advertisers keen to reach the young early adopters around London’s Tech City, a high-powered centre of innovation, fashion, design and so-cial entertainment. blowUP media also has the largest network of Giant Posters in Europe, along with digital screens in top city centre locations, delivering impactful advertising to millions of consumers for major tier 1 brands.

The Proxama Network is a network of Bluetooth Low Energy (BLE) beacons that has rapidly expanded over the last 6 months. Recent partnerships with Exterion Media, Ubiquitous and Eye Airports have led to beacon-enablement of buses, taxis and airport media sites; transforming them into intelligent in-the-moment, proximity mobile marketing channels for brands to utilise as part of their mobile strategies.

Jon Worley, CEO of the Proxama Marketing division said “This new partnership hits another exciting milestone for The Proxama Network. The potential audience reach of this new partnership with blowUP media alone, is massive. Over 72 million consumers will come into close proximity with these new beacon-enabled advertising boards every year. By applying beacon technology to an already impactful advertising channel, brands will have an opportunity to deliver con-textually relevant and campaign specific messaging to people moving in and around this very tech savvy area of London. What’s more, brands using these Giant Posters, can use the beacons to help gather data and analytics to inform and complement their consumer mobile marketing strategy. Incorporating bea-cons in to a billboard advertising campaign will add a valuable listening tool that will help to shape the success of future advertising campaigns.”

Simon Russell, Sales Director of blowUP media said “Applying beacons to our network of Giant Posters around East London where there is a high concentra-tion of early adopters and smartphone penetration, will offer an exciting new advertising platform for brands to connect the physical and digital. This technology, either used as stand alone or in conjunction with the iconic poster sites will allow advertisers to affect how and when passers-by pay attention to the displays and, when integrated into campaign strategy, has the potential to raise the engagement levels even further.”

The beacon-enabled East London pack will reach audiences on Great Eastern Street, Old Street, Kingsland Road and Brick Lane. The Giant Posters will be ready for the first beacon-enabled campaigns from November 2015.