Business - Applications

A Ginetta G55 GT racing car competing in the G4 class of the 2015 British GT Championship has been wrapped with self-adhesive materials supplied by Spandex.

The car is engineered and managed by the team at Bolton University’s specialist Automotive Performance Engineering (Motorsport) department as a key hands-on element of the degree course. The undergraduate course is delivered in partnership with RLR Msport, an independent racing team who race in the European Le Mans series, historic series Formula 1, speed series sports racing, and other international events.

Spandex supplied the GT team at Bolton University’s Centre for Automotive Performance Engineering with six metres each of 3M 1080 Metallic Blue, 3M 1080 Gloss White and Avery Supreme Wrapping Film in Matt Black.

The wrap was applied by Northampton-based motorsport graphics specialist and regular Spandex customer, 3SixtyWraps, who provide expert wrapping services to many high-profile racing teams, including round the clock trackside support where necessary.

The Bolton University Ginetta G55’s first outing was at Rockingham circuit in Northamptonshire, UK, on 3rd May 2015, where it achieved 11th place, hampered by a puncture during the race. The car is also set to race at Silverstone, Brands Hatch, Snetterton and Donington Park in the UK. The university team also runs an LMP3 car in the European Le Mans Series.

Leon Watson, Spandex General Manager comments: “We were proud to be able to support the students at Bolton University by supplying the vehicle wrap materials to prepare the Ginetta G55 for the GT Championship. Motor racing is the ultimate test for a vehicle wrap, demanding premium quality materials that can be applied with absolute precision and updated quickly, for example with additional sponsors or following race wear and tear on the car. It’s a thrill to see the car – and its wrap - being put through its paces on the track.”

Nick Reynolds, RLR Msport team principal, comments: "The films supplied by Spandex are very conformable, even around the intricate curves of a race car, and under insanely tight time constraints. The finish is superb and a lot tougher than we expected. Even with wheel-to-wheel action in the British GT series and a small fire in our LMP3 car, the film is still perfect!”

A video of a Ginetta G55 being wrapped can be viewed here: www.youtube.com/watch?v=PHpjF8E8uME

Brandžit Furniture, the brainchild of iconic sixties furniture designer David Bartlett, is providing printed cardboard chairs and tables for the Printeriors Café at FESPA.  The chairs are much more robust than they initially appear - a “fuller figured” gentleman of some stature remarked that he weighs 130 kilos and was amazed at the stability, rigidity and comfort of the chair. Sitting really is believing!

Brandžit Furniture offers a stylish range of printed cardboard pop-up furniture for events, exhibitions and retail shops. There is also a collection of children’s furniture and paper sculpture toys.

All products are available under a cost effective one-off fee licencing agreement (includes design files, cutter guides, assembly instructions and substrate recommendations).  Extremely lightweight and easy to assemble, these products are ideal for commercial wide format printers with cutting equipment wanting to expand their product offerings.

The Sound of Print - Play the Virtual Harp

Bringing print to life, printed cardboard panels form the Brandit Furniture “Sound & Light Experience” dome at FESPA. The panels contain small electronic actuators that magically transform the structure into a loud speaker system. Free floating hand movements are detected by the sensors to produce the tunes.

Brand.it Furniture can be found on stand Z110 in Hall 9 at FESPA.

For more information on the company, please visit www.branditfurniture.com
 
 
 
 

 

Performance sportswear company ASICS boosted its sponsorship of Sunday’s ASICS Greater Manchester Marathon with a week-long campaign on the 366 sqm blowUP media Giant Poster at Old Trafford in the city.

The marathon, known as the ‘flattest, fastest and friendliest’ in the UK, finishes at the world famous Manchester United Old Trafford football stadium. The race was won by Paul Matelletti from London.

The blowUP media Old Trafford Giant Poster reaches nearly 60,000 people a day, and on race day there was over 12,000 runners and their supporters lining the streets around Trafford.

The new ASICS campaign was planned and bought by OOH specialist agency Posterscope and media agency Starcom MediaVest.

blowUP media head of sales Simon Russell says: “The ASICS campaign is a great illustration of how out of home, and Giant Posters in particular, can create enormous interest prior to events and also support the event on the day. It provided a brilliant showcase for ASICS and the Marathon.”

The launch of the HTC One M9 mobile phone is taking pride of place on three blowUP media Giant Posters in London, Manchester and Leeds including the very first display on the new high-profile Kensington High Street site.

With the sites being used as part of the wider launch campaign, the M9 is the latest handset from the revered HTC One range. The ads, created by Sapient Nitro, carry the strap line ‘Let Them Stare’ which focuses on the stylish and premium design of both the hardware and software of the product. Planned and booked by M2M and Talon, the Out of Home element of the campaign includes a number of hand-picked locations which not only match the premium appearance of the M9 but were also best-positioned to hit the key target audience of ABC1 Adults 25-49.

blowUP media’s launch of the Kensington High Street site is a breakthrough in the London Out of Home market as this is the only Giant Poster opportunity with full planning permission brought to one of London’s most affluent areas in over 5 years.

Simon Russell from blowUP media comments: “Giant Posters are often utilised by brands to add real scale and impact to a product launch and this great-looking campaign by HTC is a perfect example of that. With the multitude of advertising possibilities available in today’s market combined with the number of campaigns running, it’s essential that any new product launch makes a lasting impression and achieves the necessary cut-through which our format unquestionably delivers.”

Ben Walsh, Head of Marketing, HTC UK & Ireland says: “As our new flagship smartphone - the HTC One M9 – stands out in a crowd due to its premium dual tone all metal finish, we wanted to ensure our campaign stood out too. There’s no better way than high impact Out of Home advertising. After all if we’re inviting people to “stare” at our beautiful new phone, it’s best we give them the best possible opportunity to do it.”

blowUP media, one of the UK’s leading premium large format out of home companies, is launching a breakthrough in digital Giant Posters - the first digital screen that can be placed on temporary building wraps.

Using the latest technology, the screen is light enough to be placed on scaffoldings or wraps, can be customised to any size and can also be adapted to fit any building or scaffolding structures.

The screen being unveiled is ‘The Stage,’ a 36 sqm digital screen on the Victory House building on the north side of London’s Leicester Square. This is the first time a digital screen has been placed on a building wrap in the UK and demonstrates blowUP media’s commitment to leading edge innovation and providing customized solutions for all of its individual sites.

With 8mm pitch pixellation, this new generation of screens offers advertisers and agencies a far crisper image than has previously been possible.

Katrin Robertson, CEO of the blowUP media group, says: “We have always pioneered advances in Giant Posters and now we are bringing a new solution to the digital screen sector. The lightweight technology allows us to scale the screen to virtually any size, so the only limitations are the stability and strength of the building structure and, of course, the views of the local authority planners.”

The pedestrianised area of Leicester Square is heavily populated day and night and provides a constant stream of office workers, tourists and shoppers, with a weekly pedestrian footfall of 1,941,464 visitors.

Robertson says: “’The Stage’ will be a perfect site for a wide range of advertisers, delivering a diverse set of audiences throughout the day, and brands will be able to use the power of our innovative moving images to reach audiences with greater impact and emotion.”

‘The Stage’ is part of blowUP media’s Super Motion network, which offers some of the UK’s biggest digital screens including prime sites in Cardiff and Birmingham.

Motoryacht AVIVA, 68m Abeking & Rasmussen

The largest ever yacht wrapping project will take place in the new year, using specialist Farben materials.  A team of Wild Group installers will be flying out to Miami where the project is expected to be completed in approximately three weeks.

"I believe the new Färben foils and films offer a superior finish to what's currently on the market. We are excited to be working on this project and hope it gives confidence to other Captains and owners to come forward and discover the benefits of using Färben products too," comments Greg Hoar, Director Wild Group.